What makes artificial intelligence unique in the port logistics sector?

/in , , , , , ,

In this #DidYouKnow blog post, we explore how artificial intelligence adapts to the specific needs of the logistics and port industry, and how it can improve the management of people, operations, and administrative processes in these highly specialized environments.

The Digital Revolution Is Reaching Our Ports

In recent years, ports have evolved from being just points of entry and exit for goods into living labs for technological innovation. Digital transformation is reshaping the rules of the game in transport and logistics—and one of the most powerful and promising developments is the rise of artificial intelligence (AI).

From predictive systems to process automation tools, AI is proving its value in enhancing operational efficiency. But when it comes to the logistics-port environment, AI applications take on very specific characteristics that are worth exploring.

What Makes AI in Logistics and Port Transport So Unique?

Unlike other sectors, logistics and port transport involve:

  • Complex, highly regulated operational environments
  • Constant interaction between multiple actors (authorities, freight forwarders, terminal operators, shipping lines…)
  • Real-time processing of vast amounts of data
  • A critical need for speed, efficiency, and traceability

AI can help address many of these challenges. Whether optimizing routes and fleet management, predicting demand, or automating customs documentation, its applications are growing fast.

But What About People Management?

When we talk about AI in logistics, we tend to think about automating physical processes. But AI is also reshaping how we manage people across the sector.

In an environment where technical profiles are in high demand and staff turnover is high, using tools that support onboarding, motivation, and talent retention can make a substantial difference.

Generative AI, for example, can:

  • Create personalized training content
  • Automate responses to frequently asked employee questions
  • Analyze performance and workplace climate in real time

Escola Europea’s Commitment

At Escola Europea – Intermodal Transport, we believe digitalization is not just a trend—it’s a strategic imperative for the present and future of the port logistics sector.

Our long-standing experience in intermodal training has allowed us to observe how technology is reshaping the operations, management, and culture of logistics organizations across the Mediterranean and beyond.

That’s why, years ago, we launched initiatives like the Port Virtual Lab, a pioneering digital simulator for hands-on training in international trade and port logistics. But we haven’t stopped there.

We’re now integrating generative AI (GAI) content into several of our training tracks:

  • Marketing and sales
  • People and talent management
  • Financial decision-making and automation of administrative processes
  • Planning and optimization of port and logistics operations

Our goal is clear: empower logistics and port professionals to lead digital transformation with an ethical, strategic, and hands-on mindset.

Because digital transformation isn’t just about adopting tools—it’s about rethinking how we manage, learn, and lead.

Conclusion: A Transformation That Begins with People

In a world where technology evolves at breakneck speed, its true value lies in how we apply it. AI alone doesn’t transform organizations—people do.

That’s why, in port logistics, training is essential. Understanding how AI works in our industry helps us ensure a digital future that’s both meaningful and responsible, built around real challenges and real people.

A 2,000-Year Journey: A Roman Amphora Arrives at the Escola Europea’s classroom

/in , , ,

At the Escola Europea – Intermodal Transport, we are always exploring new ways to make education immersive and meaningful. This week, we took a symbolic leap into the past with the addition of a unique historical artifact to our training space: an original Roman amphora recovered from the Illes Formigues I shipwreck site off the coast of Palamós.

Thanks to a collaboration with the Consorci de les Drassanes Reials i Museu Marítim de Barcelona, the amphora has been entrusted to the Escola in a renewable four-year loan. It is now on display in the Aula dels Estels, located in the Drassanes terminal of the Port of Barcelona—one of our main training classrooms.

Intermodality Across Millennia

This ovoid amphora (Haltern 70 type, small/early variant) now forms part of our Forma’t al Port training programme, which covers port terminal operations, intermodal transport, and logistics. By integrating this ancient container into our teaching, we aim to draw a direct line between past and present logistics practices.

Amphorae were once standardised cargo transport vessels, not unlike today’s containers or semi-trailers. Their use in the ancient Mediterranean is a powerful reminder that intermodality has deep historical roots.

Logistics in Service of Heritage

The transfer and installation of the amphora were managed with utmost care by TM2, a company specialising in industrial packaging solutions. Their team designed a custom-built security box, applied specialist protective materials, and arranged safe transport from the Maritime Museum to our facility—ensuring the artifact’s integrity throughout the journey.

This operation highlights how modern logistics can support the preservation and dissemination of cultural heritage.

The “Amphora Operation” is more than a symbolic gesture—it reflects our commitment to educational innovation, sustainability, and the dialogue between ancient wisdom and modern logistics.

A Milestone Event

To mark the arrival of the amphora, an official event was held at the Drassanes terminal with representatives from all participating organisations:

  • Enric García, Director, Museu Marítim de Barcelona
  • Eduard Rodés, Director, Escola Europea
  • Francesc Bonada, Head of Organisation and Sustainability, Port of Barcelona
  • M. Dolors Jurado Jiménez, Head of Collection Management, Museu Marítim
  • Mònica Jiménez, Director, TM2
  • Marta Miquel, BDO, Escola Europea
  • Reyes Durá, Head of Administration, Escola Europea
  • Carmen Sánchez, Sustainability Officer, Port of Barcelona

From Ancient Markings to Modern Maps

Beyond exhibition purposes, this initiative opens new avenues for education and research. The Escola will explore ancient systems of identification and sealing used on amphorae—historical equivalents to modern tracking codes and security seals.

In parallel, our team will investigate ancient amphora production sites near Barcelona, developing maps and infographics that visualise their commercial networks and manufacturing footprint in antiquity.

#DidYouKnow: AI is quietly changing how we do performance reviews

/in , , , ,

In today’s fast-paced professional environments, especially in the logistics and transport sectors, the role of Human Resources is becoming more strategic than ever. New technologies, such as artificial intelligence, are opening up possibilities to improve how we lead teams, detect talent, and support individual growth — but without losing the human touch.

At the Escola Europea, we’re always reflecting on how these tools intersect with real operational challenges. Here’s one area where AI is making quiet, but meaningful, change: performance reviews.

From checklist to conversation: performance reviews in transformation

Performance evaluations have long been seen as a necessary (and often dreaded) process. Managers feel pressure to be fair and constructive. Employees hope to be seen and valued. Striking the right balance is difficult — especially in sectors like logistics, where time is scarce and team structures are complex.

This is where AI comes in.

Across industries, HR professionals are experimenting with tools that aggregate feedback, track performance data, and highlight patterns. These systems don’t replace managers — they support them. They help identify disengagement risks earlier, uncover strengths that might go unnoticed, and provide useful context during evaluation cycles.

The value is in the combination: AI + empathy

However, data doesn’t tell the full story.

AI doesn’t know if someone took on more responsibilities during a team shortage. It can’t sense if someone is navigating personal challenges or stepping up quietly in ways that don’t appear in a dashboard.

That’s where human managers come in — with empathy, intuition, and the ability to contextualise performance in a broader narrative.

At its best, AI enables us to have better conversations, make fairer decisions, and spend more time on what matters most: guiding people toward growth.

What does this mean for the logistics sector?

In logistics and port environments — where work is operational, dynamic, and increasingly complex — HR teams are often stretched. AI can be an ally here, providing clarity in environments full of moving parts.

When used ethically and responsibly, it can improve feedback cycles, strengthen team culture, and support professional development across all levels of the organisation.

Want to explore this further?

At the Escola Europea, we’re diving into these themes in our upcoming course:

Aplicación de la IA en la Gestión de Personas | 30 April 2025 | Port of Barcelona

A practical half-day training designed for HR professionals and business leaders navigating digital transformation in port-logistics environments.

 

We used AI to help draft this article — and a human to shape its tone.

Logistics chain

#DidYouKnow: Freight Forwarders: The Architects of the Logistics Chain

/in , , , ,

Logistics as Design, Not Just Delivery

In the international trade arena, few roles are as undervalued — and as essential — as that of the freight forwarder. Often perceived as a behind-the-scenes player, the forwarder is, in fact, the true architect of the logistics chain. Their work involves designing and coordinating the complex structure through which goods move — across continents, through various transport modes, and within a constantly evolving regulatory framework.

Logistics chain

This is not just about execution. It is about intelligent design. A freight forwarder must construct an operation that is cost-effective, compliant, resilient, and efficient. They map out routes, anticipate disruptions, manage documentation, and ensure that multiple actors — carriers, customs authorities, warehouses — are synchronized.

Because in the end, logistics is not only about moving goods. It’s about shaping systems. And for that, we need architects — not just operators.

In many cases, their success is invisible: shipments arrive as planned, delays are avoided, and problems are solved before they escalate. But beneath this apparent simplicity lies a profound level of expertise and strategic thinking. The freight forwarder is not just a link in the chain; they are the one who makes the chain function.

Mastering Complexity Through Integration

In the current logistics landscape, the role of the forwarder extends far beyond transport coordination. It includes the integration of systems, technologies, and sustainability criteria into the very fabric of the supply chain. From ERP platforms and customs software to emissions tracking and e-documentation standards, the digital layer is now inseparable from daily operations.

Today’s freight forwarder must be able to:

  • Use ERP systems to manage and analyze real-time data
  • Coordinate international documentation flows digitally (eBOL, eCMR, eFTI)
  • Understand and comply with European transport regulations
  • Design routes that balance cost, reliability, and environmental impact
  • Serve as a strategic advisor to clients in a changing global market

At the Escola Europea, we have seen how the most effective professionals are those who can move confidently between systems and strategies — who combine operational knowledge with digital and environmental awareness. As demands on logistics teams increase, the forwarder must not only respond, but lead.

Training the Architects of the Future

For freight forwarders to fully step into this expanded role, practical, scenario-based training is essential. Theoretical knowledge is no longer enough. Real understanding comes from experience — from navigating uncertainty, making time-sensitive decisions, and collaborating across virtual and physical borders.

This is the foundation of our work at the Escola Europea: to offer learning experiences that reflect the reality of today’s logistics chains. Through tools such as the Port Virtual Lab platform, we replicate real operational environments and allow professionals to work with live simulations, digital documentation, and integrated ERP systems.

One of our more recent initiatives has focused on equipping logistics professionals with the digital and strategic skills needed to lead in this new environment. It emphasizes immersive simulation, teamwork, and sustainable logistics design — always with the goal of developing professionals who can think holistically and act decisively.