Tag to make the posts appear under the “Educating the Sector” section of the blog.

The photo features representatives from SOC, Barcelona Activa, Pimed, Escola, Transcalit, and the Consortium of Education.

E. Rodés: The great transformation is for companies and educational institutions to work together

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The Barcelona New Economy Week (BNEW) came to a close on Thursday, but its significant panels continued until the very last day. In his presentation, Eduard Rodés explained that when discussing the collaboration between companies and educational institutions, it may seem as if we are referring to separate worlds. However, I believe that the most significant transformation in recent years has been the successful integration of these two entities.

The photo features representatives from SOC, Barcelona Activa, Pimed, Escola, Transcalit, and the Consortium of Education.

The photo features representatives from SOC, Barcelona Activa, Pimed, Escola, Transcalit, and the Consortium of Education.

Eduard Rodés, the director of the Escola Europea, spoke during the BNEW Talent event titled “Building the Future Training for Today’s Companies.” He emphasized that it is imperative for companies and educational institutions to collaborate to ensure effective training.

The panel, introduced by Núria Casas and moderated by Lourdes Sugranyes, Director of Inclusive Employment and Training at Barcelona Activa, featured other professionals from the sector, including Eva Expósito, who is responsible for Youth Support Services at the Public Employment Service in Catalonia; Silvia Miró, the director of the working area at PIMEC; Yolanda Redondo, the Secretary-General of Transcalit, and Gemma Verdés, the director of Post-obligatory Education and Special Regime at the Consortium of Education in Barcelona.

During his presentation, Eduard Rodés pointed out that while discussing the alignment of companies and educational institutions, it might seem as if we are dealing with entirely separate realms. Nonetheless, he stressed that the most significant change in recent years has been the successful integration of these two entities. The goal is not merely to train individuals and hope for subsequent employment but to equip them with the specific skills required for immediate integration into the workforce. Both initial training and ongoing education are of vital importance.

He also highlighted a shift in the role of the “triple helix,” which encompasses the public administration, academia, and businesses. Achieving alignment among these entities is crucial for making education a standard component of a company’s operations. Business owners need to take an active role, and educational institutions must become an integral part of the system to adapt their curriculum, ensuring that teachers and students are prepared to meet industry demands, according to the director of the Escola.

A while back, the Escola Europea initiated a programme called “Aprenem junts” with the intention of sending teachers to companies and having industry professionals teach in schools. Now, such participation is a requirement. In other words, companies interested in joining the talent pool they create must commit to taking on dual students, hosting teachers, and providing instruction to schools, as explained by Eduard Rodés.

These programmes are becoming almost obligatory, fostering a commitment between companies and educational institutions, as noted by the director of the European School. Lastly, he emphasized the importance of language acquisition, particularly English, stating, “We all need to ponder a question: Is Barcelona ready to take on a leadership role in the Mediterranean? For instance, all our courses are conducted in English because proficiency in the language is essential.”

Transforming Port Logistics Education with Port Virtual Lab: Escola Europea and STC Group Join Forces

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[Barcelona, 05 September 2023] – The Escola Europea is proud to announce its strategic partnership with STC Group to further enhance and expand its Port Virtual Lab (PVL) training platform, revolutionizing education in the port logistics sector. STC Group, a renowned training provider in and around the port of Rotterdam, brings its wealth of recognition to the innovative training solution.

The upcoming course is set to begin in November 2023, offering participants a unique opportunity to enhance their logistics skills. This comprehensive training programme will span nine weeks, with sessions scheduled every Wednesday, providing a convenient and immersive learning experience for the international pool of participants.

Port Virtual Lab is an innovative and comprehensive platform that offers cutting-edge technological and educational tools. Serving as an online logistics lab, it provides international trade, logistics, and transport students and professionals with the opportunity to simulate real-life operations and access a wide range of tools to enhance their knowledge and skills.

The platform includes 23 simulated companies within a digital port community system. Notably, the pilot freight forwarder module has been perfected with the support of Click&Cargo, enabling near-real-life operation simulations of import and export operations. The PVL training programme spans over 9 days, offering interactive training modules and hands-on operations. The simulation is designed to provide participants with real-life contracts and up-to-date information, ensuring a dynamic and immersive learning experience.

What is Port Virtual Lab?

In 2020, Escola Europea initiated a tender to partner with a software company, aiming to develop an Enterprise Resource Planning System (ERP) as the backbone of its virtual training model. This vision led to the birth of Port Virtual Lab, a platform that replicates a real-life port community, enabling course participants to immerse themselves in a controlled yet authentic environment and conduct simulated international trade operations.

Participants in Port Virtual Lab courses assume various roles within the extensive range of companies created for the platform, covering the entire supply chain. These roles include those in freight forwarding, shipping, airlines, road transport, railway companies, and port terminals. Plans are underway to further enrich the simulation by adding more supply chain actors, enhancing users’ experiences.

Benefits of Simulation in Training Endeavors

The initial phases of the YEP MED project identified critical skills gaps in the transport market, particularly in areas such as environmental sustainability, international relations, digitalization, and port logistics operations. To address these gaps, it was essential to ensure that graduates were well-prepared for the challenges of the industry.

Virtual simulators prove to be ideal for this purpose, offering several advantages:

  • Real-time Practice: Trainees can practice operations without market risks.
  • Scenario Diversity: Various real-life scenarios enable effective problem-solving.
  • Sustainable Logistics Chains: The platform allows for the testing of different transport combinations, prioritizing sustainability or speed as required.

Exceptional educational offerings are pivotal in preparing young jobseekers for rapidly changing industries. Simulators and virtual realities play a crucial role in helping young professionals gain experience and confidence. PVL has been a significant step in the development of such training tools in the Mediterranean region, and this collaboration marks the platform’s extension further in Europe and beyond. In the most recent course, participants rated the platform with an impressive score of 4.94 out of a maximum of 5 – highlighting the effectiveness of Port Virtual Lab in enhancing participants’ logistics skills.

Undoubtedly, the platform’s impact will extend to other regions worldwide and will continue to leave a lasting mark even after the project’s completion in 2023.

“I think that this has been a very useful activity, as it allowed us to put into practice the concepts taught throughout our Masters” – Anna Berenguer i Dasquens (University of Barcelona)

For more information about Port Virtual Lab and the partnership between Escola Europea and STC Group, please contact Orlando Reveco at the Escola Europea (international@escolaeuropea.eu).

PLIKA: Transforming Port Communities through Innovative Training and Collaboration

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Introduction

The birth of the Port Logistics International Knowledge Academy (PLIKA) can be attributed to the imperative of adapting and innovating in the face of the challenges brought about by the global pandemic in 2020. Amidst these unprecedented circumstances, the YEP MED project emerged, shedding light on the demand for novel methodologies and solutions to provide remote training within an international framework. It was within this backdrop that the Port Virtual Lab was conceived, a ground-breaking simulation platform that revolutionized the landscape of international trade operations.

The pandemic brought forth various restrictions and limitations that disrupted traditional training methods and hindered international collaboration. Recognizing this challenge, the YEP MED project team sought to create an innovative solution that would transcend physical barriers and enable remote learning and collaboration. The solution came from the hand of Port Virtual Lab; conceived as a groundbreaking platform that allowed students to engage in international trade operations by exchanging simulated operations with teams from different countries and ports. This virtual environment transformed the way operations were conducted, innovating on the traditional approach and introducing a new level of interconnectivity and collaboration.

Advancements in technology facilitated the seamless integration of participants from diverse backgrounds and locations. Port Virtual Lab provided a realistic and immersive experience, enabling students to navigate the complexities of international trade operations, exchange information, and make informed decisions in a risk-free environment. This became the key to success – making sure that the students that passed through our doors got real hands-on experiences that would help them flourish once they have found employment.

Enhanced Collaboration

The platform fostered collaboration between teams from different countries and ports, transcending geographical boundaries. Participants were able to work together, exchange knowledge, and gain insights from diverse perspectives, resulting in enriched learning experiences. The need to interact with students from other cultures, in different time zones, and with diverse perspectives greatly enriched the work and interpersonal skills of participants. I count both students and instructors in this group. These intercultural exchanges provided a unique learning experience, fostering a deeper understanding and appreciation of different perspectives, customs, and practices. It broadened participants’ horizons, enabling them to develop cultural intelligence and adaptability, crucial skills in today’s interconnected world.

They learned to be flexible, accommodating varying schedules and finding ways to collaborate effectively despite geographical constraints. Moreover, the interaction with students and instructors from different cultures enhanced participants’ interpersonal skills. They developed cross-cultural communication skills, learned to navigate cultural nuances, and built strong relationships based on respect and understanding. These interpersonal skills are invaluable in a globalized world, where effective communication and collaboration across cultural boundaries are essential.

Realistic Simulation

Port Virtual Lab provided a realistic environment where participants could engage in simulated trade operations. This immersive experience allowed them to develop practical skills, make informed decisions, and understand the intricacies of international trade. This also served as a practical solution for students who were unable to participate in on-site internships due to pandemic-related restrictions. Many companies were hesitant to allow external individuals access to their facilities, making it challenging for students to gain hands-on experience.

Port Virtual Lab’s simulation capabilities proved to be a game-changer in this regard. By immersing students in simulated trade operations, Port Virtual Lab offered a viable alternative to traditional internships. Students were able to engage in practical exercises, familiarize themselves with essential ERP (Enterprise Resource Planning) software, and gain a comprehensive understanding of basic operational procedures. This not only facilitated their learning but also enabled them to acquire valuable industry-specific skills.

The results of this approach have been remarkable. Companies have recognized the value of students’ experience with the simulation platform and now actively seek interns who have been trained using Port Virtual Lab. This shift in attitude is primarily driven by the time and resources saved by companies. By having interns who are already familiar with the operations and workflows through the simulator, companies can streamline the onboarding process and minimize the need for internal staff to dedicate extensive time to training basic operations.

Furthermore, the Port Virtual Lab’s simulation experience provides a level of consistency and standardization in training. Students from different educational institutions or backgrounds receive the same fundamental knowledge and skill set, ensuring a common baseline of expertise. This standardization not only benefits the companies employing interns but also enhances collaboration and communication among industry professionals.

PLIKA – YEP MED’s legacy

Recognizing the potential of simulators, training centers and instructors are embracing this technology as a valuable tool to enhance their teaching methodologies. This transition requires adapting instructional approaches, curriculum design, and assessment methods to effectively incorporate simulators into training programmes. It necessitates upskilling instructors to leverage the full potential of simulation technology and integrate it seamlessly into their teaching practices.

This is where PLIKA comes into play. The birth of the Academy marks a significant step towards fostering collaboration and progress among port communities worldwide. It serves as a collaborative platform where, on an international level, training centers, instructors, and industry professionals can come together to share best practices, exchange experiences, and collectively address the challenges associated with the integration of simulators in training programmes. It provides a space for knowledge exchange, networking, and cooperation, fostering a community-driven approach to enhance training effectiveness and innovation. The primary objective of PLIKA is to build a strong network of collaboration, positioning port communities as lighthouse of development and drivers of societal progress. It’s founding members are those who collaborated on the YEP MED project, including the MEDports Association – which helps enlarge the collaborative forum of partnerships.

Through PLIKA, training centers can share insights on successful simulator implementations, discuss strategies for curriculum integration, and collaborate on the development of standardized training modules. Instructors can exchange pedagogical approaches, explore simulation-based teaching methodologies, and access resources to enhance their instructional techniques. Industry professionals can provide valuable insights into the practical applications of simulators and contribute to the development of industry-relevant training programs.

The collaborative nature of PLIKA enables stakeholders to learn from each other’s experiences, leverage collective expertise, and accelerate the adoption of simulators in training environments. By coming together under the PLIKA umbrella, training centers and instructors can navigate the transition process more efficiently, avoiding duplicative efforts and benefiting from shared knowledge.

Conclusion:

PLIKA’s establishment symbolizes a collective commitment to empower port communities, training centres and drive societal progress. By fostering collaboration, sharing knowledge, and embracing innovation, PLIKA enables port communities to become catalysts for economic growth, sustainability, and social well-being. Through its initiatives, PLIKA aims to create a future where port communities thrive, making a lasting impact on the industry and society as a whole. Training centres are not left behind. The emergence of simulators as a vital component of business training has necessitated an unprecedented transition effort by training centers and instructors. PLIKA serves as a collaborative platform where stakeholders can share experiences, exchange best practices, and collectively address the challenges associated with incorporating simulators into training programmes. By fostering a collaborative community-driven approach, PLIKA aims to enhance training effectiveness, encourage innovation, and facilitate the seamless integration of simulators in the educational landscape, whilst at the same time ensuring that port communities stay at the forefront of global innovation and progress.

Written by:

Eduard Rodés, Director - Escola Europea - Intermodal Transporrt

Written by: Eduard Rodés,
Director – Escola Europea – Intermodal Transporrt

Written by Lidia Slawinska, Digital Communication Manager – Escola Europea Intermodal Transport

Written by Orlando Revecco, Digital Product Manager of the Escola Europea

Driving Innovation: Escola Europea and Barcelona Port Foundation join forces

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The TECHLOG Project, Port Virtual Lab and the Green Deal

Written by Eduard Rodés, Director of the Escola Europea

Written by Eduard Rodés, Director of the Escola Europea

At the Escola Europea – Intermodal Transport we are slowly approaching the end of a very busy period. With the Europea project YEP MED nearing its final days, the Escola’s signature course bookings gaining full steam ahead, the SIL conference at which not one, but two of our big projects were featured alongside our signature training offers, and more, we have had very short periods of respite. This is good news for us – a testament to the influence that we hold throughout the Mediterranean port community. But this quarter I wanted to share with you – our alumni community –a particularly special partnership that we have forged; one with the Port of Barcelona’s Innovation Foundation.

This past month, the Escola Europea has forged a strategic alliance with the Barcelona Port Innovation Foundation, setting a firm commitment to propel the transformation of the maritime-port sector. The agreement highlights already existing innovative initiatives such as TECHLOG – a project co-funded by the European Union which will encourage joint Technology Transfer Initiatives (TTI) to achieve common quality standards for transport and port specialized staff within the participating ports and beyond – and Port Virtual Lab – a complete logistics virtual simulator that offers technological and educational tools through which international trade, logistics and transport students or professionals can simulate real life operations. Central to these efforts is the two parties’ dedication towards achieving the objectives of the European Union’s Green Deal, with a comprehensive understanding of sustainability that encompasses economic, social, and environmental dimensions.

Transforming the Maritime-Port Sector

The Barcelona Port Innovation Foundation, supported by prominent entities such as the Port of Barcelona, Ackcent, and Aggity, has set forth an ambitious mission to establish the maritime-port sector as a worldwide leader in innovation and operational excellence. Fuelled by their unwavering dedication, their primary objective revolves around transforming the Port of Barcelona into a dynamic Smart Hub, underpinned by the seamless integration of cutting-edge technological advancements and the fundamental principles of the Blue Economy.

And this is where we come in.

TECHLOG

TECHLOG project

As an integral part of this endeavour, the Escola Europea actively participates in the TECHLOG project, which is co-financed by the ENI CBCMED programme. This initiative entails a series of activities directed towards training educators for the development of Living Labs.

“A Living Lab (LL) is an open-innovation ecosystem centered around user participation, situated within a public-private-people partnership. This unique model is rooted in a systematic user co-creation approach, seamlessly integrating research and innovation processes.”

The Escola Europea has been at the forefront of these labs in Livorno (Italy) for participants from the Western Mediterranean, and in Alexandria (Egypt) for participants from the Eastern Mediterranean – making sure that the knowledge is accessible by parties from across our shared Sea.

Most Mediterranean sectors suffer from poor connections between research, development and education, from one side, and, the real economy, from the other side – a situation that TECHLOG wants to address by strengthening ties between academia and the (trans)port industry. By encouraging joint Technology Transfer Initiatives (TTI) to achieve common quality standards for transport and port specialized staff, the goal is to create a Mediterranean Open Lab to promote and share those initiatives within the (trans)port communities. These TTI will be tested through pilot actions, in real port operators, and will involve trained staff.

The Port Virtual Lab

Moreover, the Escola Europea and the Foundation are collaborating on the development of Port Virtual Lab (PVL). This venture is an innovation laboratory where burgeoning technological solutions are explored and validated, creating a unique environment of collaboration and learning using simulators and simulated companies. Essentially, PVL is a training platform that allows performing operations related to logistics and international transport in our Virtual Port Community. Both professionals and students are be able to experience first hand activities related to international trade, while interacting with our simulated companies.

Success of Port Virtual Lab

The Escola has received numerous success stories following the launch of Port Virtual Lab and its incorporation in the courses developed under the European YEP MED programme, of which we are lead partners. The development of the European project encountered significant obstacles in 2020 as the COVID-19 pandemic brought the world to a standstill, and the experiential training courses planned for the initiative could no longer take place. This gave rise to the PVL platform. With an instrumental partnership from Click & Cargo, at the Escola we were able to create this amazing and comprehensive tool that would help us take the port operations and transactions directly to the monitors of our remote students. PVL was fundamental in maintaining continuity in education and student internships.

The platform’s power has been enhanced through its continuous usage and improvement processes. Today, companies expect students to have prior simulator training, which greatly speeds up their learning curve when they begin internships or enter the workforce directly. This demonstrates the practical value and effectiveness of the training provided by Port Virtual Lab, and shines a bright light on its future.

Commitment to Sustainability

Each project spearheaded by the Escola Europea underscores its unwavering commitment to holistic sustainability, embracing the realms of economic, social, and environmental well-being for us as global citizens. This profound dedication finds resonance with the ambitious targets outlined in the European Union’s Green Deal.

The Green Deal, proposed by the European Commission, is an audacious set of policy initiatives directed towards making Europe climate neutral by 2050. These initiatives not only focus on environmental preservation but also on revitalizing the economy and improving the quality of life for all citizens. By aligning our pursuits with those outlined in the initiatives, we are striving to ensure our contributions effectively drive towards a sustainable, resilient, and just Europe. Working together, the Escola and the Barcelona Port Foundation can work towards ensuring that Barcelona is at the vanguard of Europe’s efforts to bring around a sustainable Mediterranean.

Conclusion

The partnership between the Escola Europea and the Barcelona Port Innovation Foundation is built upon the pillars of collaboration, sustainable development, knowledge, and innovation. Leveraging the Escola’s pioneering simulated business solutions and training methods, their expertise can be harnessed at every stage of the innovation process.

The strategic alliance between the Escola Europea and the Barcelona Port Innovation Foundation plays a pivotal role in spearheading innovation, sustainability, and efficiency within the maritime-port sector, with a unique Mediterranean and Barcelona perspective. With a steadfast commitment to education, innovation, and the development of transformative solutions, we can  contribute significantly to the transformation of the Port of Barcelona into a globally recognized Smart Hub.

You too can get involved!

Today, we must all accept that innovation is the fuel for building a new society that needs to confront substantial economic, environmental, and social challenges. Follow the activities that the Foundation and the Escola are doing and will do in the future. Engage in those where you can contribute.

Together, we are strong
The growth of the Internet of Things

The Tetrahedron: Innovation, Entrepreneurship, Training and Employment in the Digital Age

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Eduard Rodés - Director of the Escola Europea Intermodal Transport

Written by: Eduard Rodés, director of the Escola Europea – Intermodal Transport

In Barcelona, on 18 April 2023, next to the Mediterranean Republic, it is springtime.

The Social Tetrahedron

Today, we find ourselves in a period of rapid technological progress, with digitalisation and innovation at the forefront. This process of constant innovation creates new training needs for emerging professional profiles, which in turn drives training to facilitate employment and the creation or maintenance of jobs. Innovation not only affects existing companies, but also gives rise to the birth of new companies, such as spin-offs, which are better adapted to the characteristics and demands of the market.

In this context, it is essential that innovation, entrepreneurship, training and employment develop in harmony, avoiding mismatches between the needs and capabilities of each stage.  What we started out visualising as training and occupation and which we represented as the two sides of a coin has now become a four-sided tetrahedron in which innovation and entrepreneurship become an indissoluble part of the equation.

In this article, we will explore each of these four aspects from the perspective of what society can offer today and how it might evolve in the future.

Training

Training is the basis for developing the skills needed in the new employment landscape. Traditional education is evolving towards more practical and problem-oriented approaches. E-learning, vocational training and certification programmes play a crucial role in preparing workers for the labour market.

The use of simulators, as the Port Virtual Lab developed by the Escola, can be incorporated as a new tool for better and faster understanding and internalization of new skills in environments that would be difficult or impossible to reproduce in the real world. Simulators allow learners to practice and hone their skills in a safe and controlled environment. By immersing learners in realistic and interactive environments, these technologies enable the development of practical skills and problem-solving abilities that are directly transferable to real-world situations. As part of a comprehensive training strategy, simulators can help bridge the gap between theoretical knowledge and hands-on experience, ensuring that individuals are better prepared for the challenges they will face in their professional lives. Embracing these innovative tools can contribute to a more adaptable and skilled workforce, capable of keeping pace with the rapidly changing demands of the digital age.

Society must continue to adapt to this new reality, promoting lifelong learning and life-wide learning, with special emphasis on technical and digital skills. In addition, collaboration between educational institutions, businesses and governments needs to be fostered to ensure that training is aligned with the needs of the labour market.

Innovation

Innovation is the driving force behind the creation of new products, services and processes. To remain competitive in this constantly changing environment, both companies and individuals must be willing to adopt new technologies and adapt to new approaches to work.

The use and development of “living labs” can be incorporated as a new tool for better, faster, and more effective collaboration among participants. Living labs provide environments where the configuration of work teams can be more agile and dynamic, and where innovations and advances from all participants can be effectively shared.

Living labs are real-life settings where users, researchers, and companies collaborate to develop, test, and refine innovative solutions in real-world contexts. These collaborative spaces foster co-creation and user-driven innovation, ensuring that the resulting products and services are better aligned with the needs and expectations of their target audience.

Government policies can encourage innovation through investment in research and development, and the creation of fiscal and financial incentives for innovative companies. In addition, cooperation between the public and private sectors can create a favourable ecosystem for innovation, where universities, companies and research centres work together to create new solutions.

A foundation that unites public and private organizations, such as the one promoted by the Port of Barcelona,  can foster innovation, entrepreneurship, training, and job creation in the digital age. By facilitating collaboration, resource sharing, and knowledge exchange, the foundation can better align initiatives with market needs and skill gaps. Providing financial support, mentorship, and networking opportunities, the foundation helps develop a skilled and adaptable workforce. Additionally, the foundation advocates for policy changes and regulatory frameworks that support its objectives, ultimately contributing to sustainable economic growth and social progress.

Entrepreneurship

Entrepreneurship is essential for job creation and economic growth. New companies and start-ups are often responsible for bringing the most disruptive and transformative innovations to the market. It is therefore essential that society provides an enabling environment for new entrepreneurs to emerge.

To foster entrepreneurship, training and mentoring programmes can be established, access to finance can be facilitated, and the creation of support networks among entrepreneurs can be promoted. Governments can also implement policies that reduce bureaucratic barriers and simplify the process of creating and developing new businesses.

Public administrations play a crucial role in fostering entrepreneurship by facilitating environments such as “sandbox” settings, where businesses can test and develop new ideas without regulatory restrictions. These controlled environments enable organizations to experiment, learn, and iterate quickly while minimizing risks. Additionally, public administrations can act as a driving force by becoming the “first customer” for startups and businesses launching new products or services. As early adopters, they help validate market potential, provide valuable feedback, and attract further customers and investors. Doing this, public administrations demonstrate their commitment to economic growth and social progress. Through collaboration with private organizations and a focus on fostering entrepreneurship, public administrations can effectively navigate the challenges of the digital age and promote sustainable development for the benefit of all stakeholders.

Occupation

Rapid technological progress and the emergence of new businesses create new jobs and transform the demands of the labour market. Society must be able to adapt to these changes, ensuring that workers have the necessary skills to perform the jobs of the future. This involves not only the development of technical skills, but also soft skills such as critical thinking, creativity and adaptability.

Greater collaboration between business, education institutions and governments is key to anticipating labour market needs and ensuring a smoother transition for workers. These three main actors, which we call the triple helix because of their capacity to push and advance, must be obliged to create the spaces of collaboration and understanding that facilitate the smooth development of all the aforementioned vectors of advancement. It is important to emphasize the creation of joint working groups where representatives from different stakeholders can establish task forces focused on addressing specific issues and advancing new directions. These groups also play a vital role in coordinating and synchronizing efforts to ensure a balanced labour market, with well-prepared individuals possessing the necessary competencies. Sectoral agreements and collective work are fundamental to achieving positive outcomes.

Collaborative working groups enable stakeholders from various sectors, including businesses, educational institutions, government agencies, and labor organizations, to identify skill gaps and workforce needs, develop targeted training and education programmes, and create policies and initiatives that promote job creation and economic growth. By working together, these groups can more effectively address the challenges and opportunities presented by the rapidly changing labor market and ensure that individuals are equipped with the skills and knowledge required to succeed in the digital age. In addition, special attention must be paid to inclusion and equal opportunities, ensuring that all members of society have access to the training and job opportunities that will enable them to thrive in the digital age.

Epilogue

The tetrahedron of education, innovation, entrepreneurship and employment is essential for society’s success in the digital and artificial intelligence era. Collaboration between the different actors and constant adaptation to new technologies and approaches to work will enable people and companies to make the most of the opportunities offered by digitalisation. It is essential that these four aspects develop in harmony, to avoid imbalances and ensure sustainable and equitable growth in an ever-changing world.

But in order to have a broader view of the reality in which we live, we can make a creative association between training, innovation, entrepreneurship and occupation with the four elements of nature: water, fire, air and earth could be represented as follows:

Water – Training

Water is fluid and adaptable, taking the shape of the container that holds it. Similarly, training must be flexible and adaptable to the changing needs of the labour market. Just as water is essential for life, training is the basis for the development of skills and knowledge that enable people to thrive in the workplace.

Fire – Innovation

Fire is synonymous with energy and transformation, capable of rapidly changing the state of the elements with which it comes into contact. Innovation, like fire, has the power to radically transform industries and societies, driving significant changes in the way we live and work. Innovation can also be contagious, spreading rapidly through communities and sectors like the flames of a fire.

Air – Entrepreneurship

Air represents freedom, movement and expansion. Entrepreneurs, like air, are agents of change that drive economic growth and job creation. Entrepreneurship is characterised by the ability to adapt to different situations and find new opportunities, just as air moves and flows through different spaces.

Land – Jobs

Land symbolises stability and solidity, providing a firm foundation on which to build. Jobs are the foundation that supports the economy and society, providing people with the means to sustain their lives and contribute to collective well-being. Land is also the place where natural and human resources converge, just as jobs represent the meeting point between people’s skills and knowledge and the demands of the labour market.

By linking these four aspects to the elements of nature, we can gain a richer and more symbolic perspective on how each of them contributes to balance and harmony in economic and social development.

Conclusion

With the YEP MED project, progress is being made in the direction that will enable the objectives of training and employment to be achieved. With the TECHLOG project, progress is being made in achieving the objectives of innovation and entrepreneurship. Together we are making progress in the construction of the tetrahedron that will enable the ports and logistics communities to work together to achieve leadership in innovation, entrepreneurship, training and employment; with the heart set on the preservation of the environment represented by water, fire, land and air. Leading means being a role model for the rest of society, setting an example and facilitating change. Ports have the resources to do so and must take on the commitment made by the United Nations with the SDGs: no one should be left behind.

Back to Basics: Blue vs. Green Hydrogen

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Anyone who follows current events knows that we are currently in a race against time when it comes to offsetting the effects of global warming. Transport emissions are a key part of this race as, in today’s globalised society, they contribute significantly to the rises in temperatures throughout the globe. According to the International Energy Agency tracking report from 2022, transport emissions are responsible for roughly 7.7 Gt CO2 annually – a number that needs to drop to less than 6 Gt before the end of the current decade if we want to reach the Net Zero goal set by the UN.

From biofuels, to liquified natural gas, to electric batteries – the transport sector is currently exploring a variety of solutions that can be put in place to make transport cleaner whilst maintaining its efficiency. One such alternative fuel source is hydrogen – a lot of hype has been given to this fuel source in the industry – and this is why we chose it as the focus of our #BacktoBasics article this month.

What is hydrogen?

Most of us know the formula for the element – H2. We know it is colourless, has no taste or smell, and is highly combustible –we learned this in school. In recent years, research has helped us develop systems that can transform the heat generated by this element into energy.

Today, in many sectors of our society, hydrogen is already being used as a “clean” source of energy. Some such examples are:

  1. Fuel cell electric vehicles (FCEVs): FCEVs use hydrogen fuel cells to generate electricity, which then powers the vehicle’s electric motor. FCEVs have a longer range than battery electric vehicles and can be refuelled in a matter of minutes.
  2. Hydrogen internal combustion engines (HICEs): HICEs are like traditional gasoline or diesel engines but use hydrogen as the fuel source. HICEs produce lower emissions than traditional engines, but not as low as fuel cell electric vehicles.
  3. Hydrogen-powered buses: Several cities around the world have implemented hydrogen-powered buses in their public transit systems (including London (England), Aberdeen (Scotland), Cologne (Germany) and Tokyo (Japan). These buses emit only water vapor and have similar range and refuelling times as FCEVs.
  4. Hydrogen-powered trains: Hydrogen fuel cells are being used to power trains in some areas, such as Germany and the UK. These trains emit only water vapor and have lower noise levels compared to diesel trains.

When thinking about the freight transport sector, we can see that we already have:

  1. Hydrogen fuel cell trucks: Several companies are developing fuel cell-powered trucks for cargo transport (including Toyota and Kenworth). These trucks have a range of several hundred miles and emit only water vapor.
  2. Hydrogen-powered forklifts: Hydrogen fuel cells are being used to power forklifts in warehouses and distribution centres. These forklifts have the advantage of emitting only water vapour and refuelling quickly, reducing downtime compared to battery-powered forklifts.
  3. Hydrogen-powered trains: hydrogen fuel cells are being used to power trains in some areas. These trains could potentially be used for cargo transport as well, with the added benefit of emitting only water vapour and having lower noise levels compared to diesel trains.
  4. Maritime transport: There are several projects underway to develop hydrogen-powered ships for cargo transport. For example, the Hydrogen Energy Supply Chain project in Japan is developing a hydrogen-powered supply chain for liquefied natural gas transport.
  5. Air cargo transport: While hydrogen is not yet being used for commercial air transport, there are several projects underway to develop hydrogen-powered aircraft. For example, Airbus is developing a concept for a zero-emissions aircraft powered by hydrogen fuel cells.

Green or Blue (or both?)

Hydrogen is a clean-burning fuel that can be produced from a variety of sources, including natural gas, biomass, and renewable energy. Blue and green hydrogen are two different types of hydrogen production methods that have distinct differences in terms of their environmental impact and production processes;

  1. Green hydrogen

It is produced through the process of electrolysis, which uses electricity to split water molecules into hydrogen and oxygen. The electricity can be generated from renewable sources such as wind, solar, and hydroelectric power. Since green hydrogen is produced using renewable energy, it is generally considered a clean fuel that has a low carbon footprint. It can be used in fuel cell vehicles, which are powered by hydrogen and emit only water vapor as a by-product. The use of green hydrogen in transport can significantly reduce greenhouse gas emissions and contribute to a more sustainable future.

  1. Blue hydrogen

It is produced from natural gas using a process called steam methane reforming (SMR). During SMR, natural gas is heated with steam to produce hydrogen and carbon monoxide. The carbon monoxide is then converted into carbon dioxide, which is captured and stored underground. This process is known as carbon capture, utilisation, and storage (CCUS), which helps reduce greenhouse gas emissions by storing carbon dioxide instead of releasing it into the atmosphere. While blue hydrogen is considered to have a lower carbon footprint than conventional natural gas, it still relies on fossil fuels, making it less environmentally friendly than green hydrogen.

Both green and blue hydrogen can (and are) be used in fuel cell vehicles. However, since green hydrogen is produced using renewable energy, it is considered the most sustainable and environmentally friendly option for transport today. Blue hydrogen, on the other hand, is considered a transitional fuel that can help reduce greenhouse gas emissions while the world transitions to a fully renewable energy system.

According to a report by the International Energy Agency (IEA), the use of blue hydrogen in transport can reduce greenhouse gas emissions by up to 30% compared to conventional gasoline or diesel vehicles. However, the report also notes that blue hydrogen should be used as a stepping stone to green hydrogen, which is the ultimate goal for a sustainable hydrogen economy.

Final thoughts

At the moment it is still unclear which hydrogen option the markets will favour. Blue and green hydrogen are essentially depictions of two different types of hydrogen production methods that have differences in terms of their environmental impact and production processes. Most experts agree that “green” is the better option as it appears to be a net-zero fuel. It is unfortunately also true that green hydrogen is the most expensive one to make (Forbes estimated the production of green hydrogen at $6/kilogram – 2-3 times more expensive than blue hydrogen). Thus, it can be said that most industry members would opt for the blue option – at least in the short term. While blue hydrogen can help reduce greenhouse gas emissions, green hydrogen remains the more sustainable and environmentally friendly option for transport. So, while we work on making green hydrogen more accessible to the markets, we can remain satisfied with the knowledge that even with blue H we are keeping pace with the global warming race. After all, the use of hydrogen (any hydrogen) as a fuel in transport can significantly reduce greenhouse gas emissions and contribute to a more sustainable future.

Sources:

Welcome to the Port – Learning Together

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Last month we introduced the new initiative that was born out of the need to bring the port professions closer to the realities of our communities and our sector – Barcelona Ports Training and Employment Group.

This month, we wanted to check it on how this Group doing, with a specific focus on step 2 – Learning Together (or Aprenem Junts).

Learning Together

Business reality is constantly changing. Every day, new applications, tools and disruptive business models appear that make companies mutate continuously. In this changing context, it is very difficult for the information that is transmitted to students and future professionals to always be up to date, as unfortunately books and academic content do not have this liveliness and the ability to change so quickly.

One way to achieve that is for teachers, who are usually professionals dedicated entirely to teaching, to get to know directly the reality of companies. This can be achieved through short stages of teachers in companies of the sector.

In line with this need, the Training and Employment working group has developed a specific action called “Aprenem Junts” – Learning together, through which teachers from the local institutes are invited to complete short training or knowledge stints – lasting one or two weeks – in companies from the sector.

This activity is open for all professional fields existing in companies in the Port Community: nautical, logistics, mechanical, chemical, international trade, IT, administration…

This action has two main objectives:

  • For the teachers to see the day-to-day realities of the companies first-hand.
  • To build relationships between teachers and professionals who manage these companies, therewith building up a rapport and opening up a channel of communication and knowledge exchanges to share needs, concerns, news and developments with each other.

This should serve to advance another similar objective: that schools and institutes begin to incorporate training sessions given by professionals from the sector within their courses. Ideally, these should not be seen as intrusions, but as enrichments of the students’ overall education. After all, it is beneficial for professionals to prepare classes as it requires them to put themselves in the other person’s shoes, which in turn forces them to systematise the work activities they carry out on a daily basis. Having to explain what you do to others is a highly recommendable exercise for everyone.

Aprenem Junts 2023

In 2022, for the first time, an initiative to promote this exercise of interaction between companies and teachers was organised, with successful results in terms of generation of contacts and collaborations, helping companies to incorporate more students in their staff.

This month, the Port of Barcelona and the Training and Employment Work Group is organising a new edition of the “Learning Together” event. It will take place on the 19th of April 2023 in the Aula dels Estels of the World Trade Centre (in Barcelona). The event will aim to:

  • Establish links between companies in the sector and training centres that teach content related to the port industry
  • Encourage teachers’ stints in companies with the aim of bringing teachers closer to business reality
  • Improve companies’ talent recruitment through the teachers’ knowledge of the companies’ cultures, missions and values

This event will take place in the shape of a “speed dating” environment, where individual conversations between professionals from different companies and the teachers or counsellors will be held on a rotational basis. If you are interested, you can register here (NOTE – the event will be held in Catalan).

After all, the Port of Barcelona has an attractive and powerful brand to uphold, and it needs to be communicated to the best talent to come and work in the port-logistics community.

Previous articles in this series:

 

Artificial Intelligence

Artificial Intelligence is here to stay – but at what cost?

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Eduard Rodés - Director of the Escola Europea Intermodal Transport

Written by: Eduard Rodés, director of the Escola Europea – Intermodal Transport

In January one evening I sat down to experiment with the new tools that have been receiving a lot of industry hype recently – the AI chatbots that seemed to revolutionise the field of automation and digital assistance. I went into Chat GPT and asked it to “write a 1000-word article on artificial intelligence and logistics”.

This was the result:

“Artificial intelligence (AI) has the potential to revolutionize the field of logistics and supply chain management. By using machine learning algorithms and predictive analytics, AI can help logistics companies optimize their operations, reduce costs, and improve efficiency.

One of the main benefits of AI in logistics is the ability to automate and streamline processes. For example, AI can be used to optimize routes for delivery trucks, predict demand for certain products, and identify bottlenecks in the supply chain. This can help logistics companies reduce their operating costs and improve customer satisfaction by providing faster and more reliable delivery times.

Another area where AI can be useful in logistics is in the management of inventory. By analyzing sales data and customer demand, AI algorithms can help logistics companies forecast future demand and adjust their inventory levels accordingly. This can help reduce the risk of overstocking or running out of stock, which can have a significant impact on a company’s bottom line.

In addition to automating and optimizing processes, AI can also be used to improve the accuracy and speed of decision-making in logistics. For example, AI algorithms can be used to analyze large amounts of data and identify trends or patterns that might not be immediately obvious to human analysts. This can help logistics companies make more informed decisions about where to allocate resources, what products to stock, and how to respond to changes in the market.

AI can also be used to improve the efficiency of logistics operations by reducing the need for manual labor. For example, self-driving trucks and drones can be used to transport goods, freeing up human workers to focus on more complex tasks. This can help logistics companies reduce labor costs and improve productivity. Despite the many potential benefits of AI in logistics, there are also some challenges to consider. One concern is the potential for job displacement as more tasks are automated. Logistics companies will need to carefully consider how to retrain and reallocate their workforce to ensure that workers are not left behind as AI becomes more prevalent.

In conclusion, AI has the potential to revolutionize logistics and supply chain management by automating and streamlining processes, optimizing inventory levels, improving decision-making, and reducing the need for manual labor. However, there are some challenges that must be addressed in order to ensure that AI is used responsibly.”

 

I was left dumbstruck. I then wanted to test this further and accessed deepai.org/art. I asked the screen to create an image for me with the Word “logistics”, and low and behold – I was given a new image:

Technology has been advancing at an incremental rate since the late 80s, early 90s. Long gone are the days when you had to call an operator to connect you to another person. It also appears that the days of “assistants” will also soon be behind us. Artificial Intelligence is improving our productivity, changing the way we carry out daily tasks and work. But at what cost?

What is ChatCPT?

ChatGPT is a language model developed by OpenAI. In essense it’s an artificial intelligence chatbot, which launched in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models and has been fine-tuned (an approach to transfer learning) using both supervised and reinforcement learning techniques.

The technology has the potential to revolutionize the way we communicate with machines and each other. Its implications on our future are vast, and its potential uses are only beginning to be explored. From business to education, healthcare to entertainment, ChatGPT has the potential to transform our world in profound ways.

One of the most significant implications of ChatGPT is its ability to enhance communication. With its advanced natural language processing capabilities, ChatGPT can interpret and respond to text in a way that is almost indistinguishable from human communication. This means that it has the potential to provide personalized customer service, support in education and training, and even therapy.

  • The system can also process vast amounts of data, which makes it a powerful tool for businesses. With its help, companies can analyze customer feedback, identify patterns in consumer behaviour, and improve their products and services accordingly. ChatGPT can also be used to streamline internal communication, automate repetitive tasks, and provide insights for decision-making.
  • In healthcare, ChatGPT can help patients receive more personalized care. By analysing patient data and medical history, ChatGPT can assist doctors and nurses in making more informed decisions about diagnosis and treatment. It can also be used to provide patients with support and education, helping them to manage their conditions and improve their overall health.
  • In education, ChatGPT has the potential to revolutionize the way we learn. It can provide personalized support and feedback to students, help teachers to create more engaging and effective lesson plans, and even automate grading and assessment. ChatGPT can also provide access to educational resources to people in remote or underprivileged areas, helping to bridge the digital divide.

Is it all good?

While ChatGPT has many potential benefits, there are also several risks and challenges that need to be addressed. Here are some of the most significant concerns:

  1. Bias: Like any artificial intelligence system, ChatGPT can be influenced by biases in the data it is trained on. This means that if the data reflects discriminatory or unfair practices, the system could perpetuate those biases. This is especially concerning when it comes to sensitive topics like healthcare or criminal justice, where biased decision-making could have serious consequences.
  2. Misinformation: ChatGPT can be used to create convincing fake news or propaganda, which can be spread quickly and widely through social media. This is a concern because misinformation can have serious real-world consequences, such as influencing political outcomes or causing panic during a public health crisis.
  3. Privacy: ChatGPT requires access to large amounts of data to work effectively, which can raise concerns about privacy. If sensitive personal information is stored and processed by ChatGPT, there is a risk that it could be accessed by hackers or other malicious actors.
  4. Dependence: As ChatGPT becomes more ubiquitous, there is a risk that people will become overly reliant on it for decision-making and problem-solving. This could lead to a loss of critical thinking skills and creativity, which are important for innovation and progress.
  5. Regulation: There are currently few regulations in place to govern the use of artificial intelligence systems like ChatGPT. This means that there is a risk that these systems could be used in unethical or harmful ways without consequences.

To address these risks and challenges, it is essential to continue developing ethical guidelines and safeguards to ensure that ChatGPT is used in responsible and beneficial ways. This includes ensuring that the data used to train ChatGPT is diverse and free from bias, and that users are educated on the limitations and potential biases of the system. Additionally, regulations should be put in place to ensure that ChatGPT is used ethically and transparently, and that privacy concerns are addressed. By doing so, we can maximize the potential benefits of ChatGPT while minimizing the risks.

Final thoughts

There is no doubt that ChatGPT has the potential to transform many aspects of our lives, from communication and business to healthcare and education. Its implications for our future are vast, and its potential uses are only beginning to be explored. As with any technology, it is important to continue to develop ethical guidelines and safeguards to ensure that ChatGPT is used in responsible and beneficial ways. The future is exciting, and ChatGPT looks to be a part of it.

“Partnership is the new leadership”

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Written by Lidia Slawinska

Written by Lidia Slawinska, Digital Communication Manager – Escola Europea Intermodal Transport

Recently, while I took a walk to wind down from a long workday, I came upon an episode of a podcast “The Bid”. Hosted by Mark Wiedman, this particular episode invited the CEO of the Volvo group Martin Lundstedt to talk about the future of transportation. As the conversation went on, a catchphrase voiced by Mr Lundstedt stuck out to me: “Partnership is the new leadership”. It sounded simple to me, and yet it resonated with a powerful message. The conversation focused on fully electric heavy-duty trucks of the Volvo group, but the sentiment can be extended to the larger transport sector when thinking about its future. And there is very little doubt that its future is green.

We need to make sure that we are working together to lower emissions, achieve better designs and ensure seamless transitions. This is what is expected of us to protect our beautiful green planet. This is what was in the mind of Martin Lundstedt in his conversation with Mark Wiedman, and what should be on all of our minds.

Partnering towards lower emissions

One of the main goals today of our industry is to combat greenhouse gas emissions. To achieve carbon neutrality by 2050 is an extremely ambitious goal, and without collaboration perhaps it is impossible. Companies need to set aside their competitive differences and work together to come up with common standards and solutions that target traditional polluters and uplift renewable and clean alternatives.

A great example of collaboration in this field is the Blue Visby solution. The main idea behind this innovation is the eradication of an old principle of “Sail Fast, then Wait.” Through a multilateral platform, companies can use a “queuing system” for ships with a common port of destination. By sailing slower, vessels emit less polluters into the atmosphere and have a fast and efficient turn-around time whilst in-port (as the algorithm sets the optimal arrival time). For companies that collaborate and ascribe to this solution, competitiveness is not at the forefront – rather it is environmental sustainability (as well as efficient supply chain management).

Partnering towards better vessels

Another great field of opportunity for partnerships is vessel design. There is a huge demand for greener next generation vessels that integrate both smart technologies and rely on green and renewable fuels.

The processes to create and troubleshoot such designs are long, complicated and time consuming. Working together with other companies involved in similar initiatives not only brings together more minds to create the most efficient designs possible, but also speeds up the processes. Naval engineers, ship owners, classification societies and other actors need to be able to collaborate effectively and communicate easily.

Using new technologies, 3D models and online simulators, data can be shared across the band of shareholders. By using protected web-based information sharing platforms, agents can rest assured that their intellectual property rights are not infringed upon, whilst nourishing a pool of new ideas. A great example of this is the virtual reality tool used by Knud E. Hausen – Ship Space – which allows up to 64 users to work on a similar design using VR instead of relying on the traditional CAD software.

These solutions don’t need to be limited to vessel design. Different port authorities can work together to compare and integrate different technological solutions in different environments, therewith building on new ideas and sharing the innovative alternatives – making transport journeys consistent and easy for shippers calling at different ports.

Partnering towards seamless transitions

No innovation will be effective if the industry does not accept it. Agents across the board need to embrace innovative solutions and let the traditional processes gradually fade away. The transition towards new technologies and new fuels needs to be seamless and, above all else, secure. Any new modifications to a vessel (new batteries, carbon capture, etc.) can affect its stability profile, and therefore constant monitoring is needed to ensure the success of the change.

Innovative partnerships between vessel operators and onshore agents make this possible through the use of digital platforms. The Cloud can provide vast amounts of storage and up-to-date data to actors at sea and on land, ensuring that variables are regularly updated.

“Given the speed and breadth of the technology transition, this more proactive and collaborative approach is essential to maintain the trust of a key partner: seafarers” (Splash 247).

An example of such a partnership can be found in the Port of Barcelona, where 5G technology and a comprehensive 5G network will soon be tested for the first time in Spain. The platform will make it possible for agents within the port community and operators on land and at sea to communicate with each other and exchange information quickly and securely.

Final thoughts

We are taught as children that we need to share. We are told that teamwork is the path forward. At school we are frequently placed in small groups to work on presentations across all subject areas – underscoring the value that educators put on teamwork in a formative environment

As adults, we need to embrace that mindset as well. The climate emergency that we are facing today is very real – and to face it we need to reinforce whatever partnerships exist and create others, putting aside our competitive factors. We need to share ideas and solutions and work together to put them into action. We need to be partners with our direct and indirect competitors to make sure that our industry moves forward. With new technologies and ever-expanding research base, we have everything at our disposal to lead us through partnerships, and therewith help our companies, industries and even our planet thrive.

 Sources:

·     https://splash247.com/a-digital-framework-to-collaborate-on-decarbonisation/

·     https://podcasts.apple.com/us/podcast/the-bid/id1441032838?i=1000585054887

·     https://www.knudehansen.com/news/ship-design-review-collaboration-virtual-reality-tools/

·     https://piernext.portdebarcelona.cat/en/technology/this-is-how-the-port-of-barcelona-will-deploy-the-future-5g-network/

The War for Talent

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When I was younger, the search for employees was very different. Companies created preferred “job profiles,” which would remain unchanged for large periods of time. People would send in their job profiles and hope that they would be accepted for the advertised posts. Those with a university degree (any degree – as frequently the specialisation didn’t necessarily need to be directly linked to the job) were always held in higher esteem. The burden to fill the positions was carried by the unemployed.

We live in a different world now. Workers’ expectations for their professional careers and who they work for have changed. The pandemic has hastened a trend that was already gaining speed in the late ‘10s – of preferred workplace environments, possibilities for employee development and growth, and a work-life balance. On top of that, the rapidly changing nature of work fuelled by technological innovations and environmental ambitions has made job posts flexible, if not obsolete, flexible. This is true when we look at any industry, but when we look at the transport and logistics sector in particular.

The fight for talent

Attracting, identifying, and retaining talent is becoming one of the strategic issues for organisations in the post-Covid world. This is one of the exciting topics currently surrounding Port Logistics Communities (PLCs). Many of the members of these communities depend on each other, and thus the search for solutions and the effectiveness of any joint actions in this field is achieved through common work between different operators. Such inter-cooperation creates a working chain in which the weakest link represents the strength of the entire system. In practice this means that every person should do things to the best of their abilities to ensure overall success.

Until recently, a significant part of operator selection has been done traditionally through general testing and assessment of services. This approach is not ideal to effectively assess increasingly unpredictable or less repetitive operations, which require very short preparation and execution times, and where the margin for failure is small. Moreover, in today’s ever-connected world, it is necessary to rely on the quality of services provided by other participants in the operational chain, which makes individual evaluations complex. Increasingly, relationships must be based on a thorough knowledge of the way our suppliers operate, who then become collaborators and managers of different parts of the operations. Therefore, all of us must be concerned about the entire human element that makes up this team.

The quality of the Port Logistics Community is fundamental for its proper development.

The Port of Barcelona and the Training and Employment Group: a three-sided coin

The Training and Employment group of the Port of Barcelona’s Governing Council tries to help companies in the sector find and maintain the resources they need to adequately fill current and future vacancies. The companies in the port logistics sector are facing a new reality on a day-to-day basis: innovation has become the new fuel for companies, both due to the number of start-ups that pop up and because of the need for large companies to continuously reinvent themselves. This means that what until now was seen as a two-sided coin represented by training on one side and employment on the other, has now morphed into something new; with an third characteristic: innovation. This poses new educational challenges and calls for new training needs – for teachers and students – and new jobs.

To help respond to this situation, a programme made up of several sub-programmes was set up in Barcelona. Incorporating a 360º programme, the idea was to cover all levels of the ecosystem. This system has been called “Vine al Port” in Catalan (or “Come to the Port” in English). It encapsulates various sub-programmes that are aimed at specific audiences: “Descubreix el Port” (Discover the Port), “Aprenem Junts” (Learning together), “Format al Port” (Training in the Port), “Port Talent” (Port Talent) and “Benvingut al Port” (Welcome to the Port).

The goal of this innovative system is to help the Barcelona port community come out strong in the war for Talent by tackling the issues at the fore – identifying what are the training needs that the companies lack, creating training programmes that fill the educational gaps that may exist, helping young students understand the professions of the port community (and what the jobs themselves look like through experiential courses and internships), and then finally filling any existing (or new) positions with the best prepared new workers.

Conclusion

The Escola and the Port of Barcelona have now embarked on this journey to continuously improve the Port Logitics Community. The port must reflect and represent the entire port-logistics community, publicising how its companies treat their staff and how they embody their fundamental values and responsibilities. Doing so will facilitate the community’s public image and therewith help with the war for Talent.

Companies must focus on tangible benefits in the form of good remuneration, mutual health insurance, pension funds, training, promotion, location, etc. It is also important to establish an emotional connection based on initiatives linked to environmental issues, social work or volunteering. In this respect, the PLC can carry out actions that complement what individual companies do with activities such as the food bank or the “Solidarity Container”.

 And finally, a sense of belonging must be fostered so that the people who work in the PLC feel that they are working on a common project with a scope that goes beyond what each one of them could achieve. It is important that this is known, understood and shared. The Port Community should be built together, with the collaboration of all partners involved.

In the new year we will be focusing more on our involvement in this Talent War. Keep an eye out for more news from us which will explain, with great detail, what “Coming to the Port” means and how you, or your colleagues or friends, can get involved to help our Barcelona port thrive.

I wish all of you a fantastic holiday season! 2022 has been, for lack of a more elaborate word, fascinating! The Escola has grown – through our port community, our projects and our initiatives. I am very exited to continue sharing with you our work in the new year.

Bon Nadal I Pròsper Any Nou

 

Written by Eduard Rodés, Director of the Escola EuropeaEduard Rodés

President of the Training and Employment Working Group
Of the Governing Council of the Port Community of Barcelona
Director of the Escola Europea – Intermodal Transport
Barcelona 12 December 2022