Bridging Shores, Empowering Minds: Escola Europea Showcases Innovation and Education at LogisMed Casablanca

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From 13 to 15 May 2025, the Escola Europea – Intermodal Transport brought its vision for a smarter, more connected logistics ecosystem to Casablanca, taking part in the 12th edition of LogisMed — Morocco’s largest logistics fair. The Foire Internationale de Casablanca became a vibrant crossroads of cultures and ideas, where port communities, innovators, and educators came together to imagine the logistics of tomorrow.

Representing the Escola were Alessia Mastromattei, Country Manager for Italy, and Oumkhelthoum Imigine, Projects Coordinator, who carried with them not just tools and brochures — but stories, partnerships, and a mission. At the Escola’s stand — shared with long-standing partners from the ports of Genoa, Palermo, Rome, and Barcelona, as well as Grimaldi Lines and GNV — visitors were welcomed into a Mediterranean alliance built on collaboration between public and private sectors. A living example of what it means to work across borders, languages, and perspectives.

The spotlight was on the Port Virtual Lab (PVL) — an innovative simulator developed by the Escola to bring logistics education into the digital age. Through gamified experiences and real-world scenarios, PVL helps young talents and professionals gain practical insights into port operations and supply chain management. It’s not just a tool — it’s a bridge between classrooms and quaysides.

“What struck me the most at LogisMed was the energy — the genuine curiosity of students, the passion of educators, and the openness of industry leaders ready to collaborate across borders,” said Alessia Mastromattei. “Every conversation felt like a doorway to something new. We didn’t just present our tools — we connected with people who believe, like us, that education is the engine of transformation in the logistics world.”

For the Escola, events like LogisMed are more than just exhibitions — they are a testament to its core values: training, innovation, and cross-border cooperation. With every fair, course, and connection, the Escola reaffirms its commitment to empowering the next generation of logistics professionals — equipping them with the tools, networks, and inspiration they need to transform the sector.

Logistics chain

#DidYouKnow: Freight Forwarders: The Architects of the Logistics Chain

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Logistics as Design, Not Just Delivery

In the international trade arena, few roles are as undervalued — and as essential — as that of the freight forwarder. Often perceived as a behind-the-scenes player, the forwarder is, in fact, the true architect of the logistics chain. Their work involves designing and coordinating the complex structure through which goods move — across continents, through various transport modes, and within a constantly evolving regulatory framework.

Logistics chain

This is not just about execution. It is about intelligent design. A freight forwarder must construct an operation that is cost-effective, compliant, resilient, and efficient. They map out routes, anticipate disruptions, manage documentation, and ensure that multiple actors — carriers, customs authorities, warehouses — are synchronized.

Because in the end, logistics is not only about moving goods. It’s about shaping systems. And for that, we need architects — not just operators.

In many cases, their success is invisible: shipments arrive as planned, delays are avoided, and problems are solved before they escalate. But beneath this apparent simplicity lies a profound level of expertise and strategic thinking. The freight forwarder is not just a link in the chain; they are the one who makes the chain function.

Mastering Complexity Through Integration

In the current logistics landscape, the role of the forwarder extends far beyond transport coordination. It includes the integration of systems, technologies, and sustainability criteria into the very fabric of the supply chain. From ERP platforms and customs software to emissions tracking and e-documentation standards, the digital layer is now inseparable from daily operations.

Today’s freight forwarder must be able to:

  • Use ERP systems to manage and analyze real-time data
  • Coordinate international documentation flows digitally (eBOL, eCMR, eFTI)
  • Understand and comply with European transport regulations
  • Design routes that balance cost, reliability, and environmental impact
  • Serve as a strategic advisor to clients in a changing global market

At the Escola Europea, we have seen how the most effective professionals are those who can move confidently between systems and strategies — who combine operational knowledge with digital and environmental awareness. As demands on logistics teams increase, the forwarder must not only respond, but lead.

Training the Architects of the Future

For freight forwarders to fully step into this expanded role, practical, scenario-based training is essential. Theoretical knowledge is no longer enough. Real understanding comes from experience — from navigating uncertainty, making time-sensitive decisions, and collaborating across virtual and physical borders.

This is the foundation of our work at the Escola Europea: to offer learning experiences that reflect the reality of today’s logistics chains. Through tools such as the Port Virtual Lab platform, we replicate real operational environments and allow professionals to work with live simulations, digital documentation, and integrated ERP systems.

One of our more recent initiatives has focused on equipping logistics professionals with the digital and strategic skills needed to lead in this new environment. It emphasizes immersive simulation, teamwork, and sustainable logistics design — always with the goal of developing professionals who can think holistically and act decisively.

#DidYouKnow: Why Paper-Based Processes Are Becoming Obsolete in Logistics

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For decades, logistics and global trade have relied on paper-based documentation to facilitate transactions, track shipments, and ensure compliance. Bills of lading, customs declarations, and consignment notes have traditionally been printed, signed, and manually processed at various checkpoints along the supply chain. However, in an era of digital transformation, paper-based processes are proving to be inefficient, error-prone, and unsustainable.

The shift toward electronic documentation (e-documentation) is not just a technological upgrade—it is a necessity for businesses looking to remain competitive in a fast-evolving global trade environment.

The Case for Digital Documentation

According to the World Economic Forum, the adoption of e-documentation can:

  • Cut customs clearance times by 50%, reducing delays at ports and borders.
  • Reduce errors by 80%, minimizing costly mistakes in manual data entry and verification.

These figures highlight the urgency for companies to transition away from traditional documentation methods and embrace digital solutions that improve operational efficiency.

The Role of E-Bill of Lading & E-CMR

Among the most significant advancements in digital trade documentation are the electronic Bill of Lading (e-BL) and electronic Consignment Note (e-CMR). These digital alternatives to paper-based shipping documents offer numerous benefits:

  • Faster Processing: Digital documents can be transmitted instantly across stakeholders, eliminating waiting times for physical paperwork.
  • Enhanced Accuracy: Automated data entry and validation reduce the risk of errors caused by manual processing.
  • Greater Security: Digital documents are encrypted and tracked, reducing the risk of fraud or loss.
  • Regulatory Compliance: More governments and trade organizations are recognizing and supporting e-documentation as part of international trade agreements.
  • Sustainability: A reduction in paper use contributes to environmental sustainability goals, aligning logistics practices with corporate social responsibility initiatives.

Integration and the Future of Trade Documentation

Transitioning to digital documentation is no longer just a competitive advantage—it is becoming an industry standard. Governments and trade organizations are increasingly pushing for the adoption of paperless trade solutions, including blockchain-based documentation systems that provide immutable records of transactions.

Despite these advantages, many companies still hesitate to fully transition due to concerns about regulatory acceptance, technological infrastructure, and integration with existing systems. However, those that fail to modernize risk falling behind as industry leaders push forward with digital transformation initiatives.

Conclusion

The logistics industry is at a turning point where traditional paper-based documentation is rapidly becoming obsolete. The efficiency, accuracy, and security of e-documentation provide undeniable benefits for businesses navigating today’s complex trade environment. With customs clearance times reduced by half and errors cut by 80%, the shift toward digital is no longer just an option—it is an imperative.

As technology continues to evolve, logistics professionals must stay ahead of the curve, embracing e-Bill of Lading, e-CMR, and other digital solutions that will define the future of global trade. The question is no longer if companies will adopt digital documentation, but how quickly they can do so to remain competitive in a rapidly modernizing industry.

Sources

NOTE: this article was written with the help of AI
Port Digitalisation

The Future of Logistics: Digitalization, Integration, and Sustainability

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Eduard Rodés - Director of the Escola Europea Intermodal Transport

Written by: Eduard Rodés, director of the Escola Europea – Intermodal Transport

The logistics industry is undergoing a profound transformation. Digitalization, sustainability, and the growing integration of logistics operators are reshaping supply chains, requiring professionals to adapt faster than ever. As new technologies emerge and industry players consolidate their reach across different modes of transport, efficiency and agility have become key to long-term success.

Logistics Integration: A New Era of Connectivity

The trend toward integration is not new, but it has accelerated in recent months. Recent mergers—such as the acquisition of DB Schenker by DSV—highlight how logistics operators are expanding their control over entire supply chains. Shipping companies, once focused solely on maritime transport, now own cargo planes and play critical roles in rail and urban distribution.

This shift is reshaping logistics hubs worldwide, especially in key port cities. Ports and their associated logistics zones are evolving to serve these integrated operators, ensuring smoother transitions between maritime, air, rail, and road transport. The ability to manage these complex multimodal networks effectively is becoming a major competitive advantage.

The Digital Shift: Technology Driving Logistics Forward

At the heart of this transformation is digitalization. Technologies such as the Internet of Things (IoT), artificial intelligence, real-time tracking, and big data analytics are redefining how supply chains operate. The rapid growth of e-commerce has further amplified the need for digital solutions, putting pressure on traditional distribution systems to become more flexible and responsive.

Fast and efficient data-driven decision-making is now a necessity. The rollout of 5G networks is enhancing real-time communication, while predictive analytics powered by machine learning is helping businesses forecast demand more accurately. In this fast-evolving landscape, professionals must continuously upskill to keep pace with new digital tools and strategies.

Sustainability and Decarbonization: The Industry’s Imperative

Beyond efficiency, the logistics sector is also under increasing pressure to meet sustainability goals. The European Union’s Smart and Sustainable Mobility Strategy sets clear emissions reduction targets, pushing companies to adopt cleaner energy sources such as green hydrogen and electric fleets.

However, integrating sustainable solutions across all transport modes remains a challenge. While maritime and rail freight are moving toward decarbonization, interoperability and infrastructure development are crucial to making these efforts successful across the supply chain. Logistics professionals must be prepared to navigate these regulatory and technological shifts while balancing efficiency and environmental responsibility.

Collaboration and Digital Business Models

The rise of digital platforms and collaborative technologies is changing the way logistics companies operate. Cloud-based supply chain management tools, digital freight marketplaces, and automation-driven optimization are becoming standard practice. Collaboration is no longer an option—it’s a necessity for improving efficiency and sustainability.

New business models are emerging, driven by platform economies that connect logistics providers, freight forwarders, and customers in real time. Companies that leverage these tools will be better positioned to streamline operations, reduce costs, and enhance service offerings in an increasingly competitive market.

Preparing for the Future: Digital Skills in Logistics

With rapid technological advancements and increasing industry demands, staying ahead means staying informed. As logistics integrates more deeply with digital tools, automation, and AI-driven solutions, professionals must adapt their skill sets to remain competitive.

Understanding how digitalization shapes modern supply chains is no longer optional—it’s essential. As part of our commitment to preparing the industry for this transformation, Escola Europea continues to provide training that bridges the gap between logistics operations and digital innovation.

The future is being written now, and those who embrace digital transformation, integration, and sustainability will lead the way.

Port Virtual Lab (PVL) recognized by the European Commission as a key simulation-based training programme

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Port Virtual Lab recognized by the European Commission as a key simulation-based training program for developing competencies in the blue economy

 

Port Virtual Lab (PVL) has been highlighted as a best practice in blue skills training in the Study to Support and Design Skills Development in the Blue Economy, commissioned by the European Commission’s Directorate-General for Maritime Affairs and Fisheries (DG MARE) and CINEA. The study identifies PVL as an innovative, technology–driven, and practical learning tool crucial for developing competencies in the blue economy.

Currently in its pilot phase, PVL is refining and expanding its training capabilities through hands-on collaboration with academic institutions and industry partners. Developed by Escola Europea – Intermodal Transport, the platform provides an advanced digital learning environment where participants can simulate and solve complex logistics challenges. This methodology fosters an immersive approach to learning, bridging the gap between theoretical knowledge and real-world application.

The study underscores the increasing importance of simulation-based training in enhancing blue skills development. These innovative approaches create realistic, interactive scenarios that replicate actual industry conditions, improving decision-making and problem-solving abilities. Furthermore, gamification, blended learning, and e-learning platforms were identified as crucial elements in modern training programs. PVL integrates these methods by offering modular and flexible learning experiences, accommodating the needs of students, professionals, and industry stakeholders alike.

By combining simulation-based training with strong academia-industry collaboration, Port Virtual Lab plays a pivotal role in shaping the next generation of maritime and logistics professionals. As PVL progresses through its pilot phase, participating institutions have the unique opportunity to be early adopters, helping shape the platform’s development while benefiting from an exclusive introductory experience.

Innovative Simulator Demonstrated during Energy Transition in Ports Course, Driving Sustainable Maritime Solutions

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Barcelona, December 3, 2024 – The Escola Europea has successfully concluded its Energy Transition in Ports: Build Your Port Energy Transition Plan course, organized under the umbrella of the GREEN MARINE MED project, an initiative co-financed by the European Union focused on promoting energy transition plans in Mediterranean ports. The EU funding allowed the course to be fully subsidized, providing an unparalleled opportunity for global industry professionals to engage in advancing sustainability in port operations.

Held from November 18–28, 2024, the hybrid programme combined online learning, immersive in-person workshops, and cutting-edge technology. The course culminated in the practical piloting of the new simulator, developed by the Escola Europea in collaboration with Portwise, which brought intermodal logistics and sustainable strategies to life.

Piloting Innovation: The Simulator

A highlight of the course was the presentation of the prototype of Escola Europea’s Port Energy Transition Simulator, which is currently under development. During the in-person sessions in Barcelona, this innovative tool was used to support the resolution of a practical case study. The simulator provided valuable insights into energy transition planning for ports, and it is expected that in the next edition of the course, the practical case study will be developed entirely using the simulator, offering an even more immersive and comprehensive learning experience.

“This training provided us with important insights into how users interact with the tool and what they expect from it,” said Eduard Rodés, Director of Escola Europea. “These lessons will be instrumental in completing the development of the simulator during the remaining months of the Green Marine Med project, ensuring it is fully aligned with the real needs of ports in their energy transition efforts.”

The Escola Europea has already been successfully using another simulator in its courses— Port Virtual Lab, a tool that gamifies the learning experience by allowing participants to carry out transport operations within a fully virtual port community.

Course Overview and Highlights

The course began with a week of online lectures featuring leading experts in decarbonization, renewable energy, and digitalization for emissions control. The second week, held in Barcelona, offered practical workshops, site visits to key port facilities, and hands-on exercises using the simulator. Participants from over 20 countries joined the training, contributing to its diverse and enriching learning environment. Representatives came from Spain, Italy, Morocco, France, the United States, Sri Lanka, Lebanon, Peru, Mauritania, and the United Kingdom, among others. Esteemed organizations such as MEDports Association, the International Maritime Organization (IMO), Port de Barcelona, OCP Solutions, Eurogate Tanger, Ports of Genoa, Fundación Valenciaport, Cellnex Telecom, and the Polytechnic University of Valencia were among those represented. This international and multi-sectoral collaboration added invaluable perspectives, fostering innovative discussions on energy transition strategies and solutions for port operations.

Participants had the opportunity to visit facilities such as container terminals, LNG refuelling sites, hydrogen infrastructure, and OPS (Onshore Power Supply) installations, gaining valuable insights into the latest sustainable technologies transforming the maritime industry.

Empowering Professionals for a Greener Future

As part of the course, participants developed their own Port Energy Transition Plans, blending insights from global experts, practical site visits, and the simulator. These plans aim to address the specific sustainability challenges faced by their ports and organizations. With representatives from more than 10 countries, the course fostered international collaboration and the exchange of best practices. This edition marked a milestone in advancing the goals of the Green Marine Med project.

The Escola Europea plans to build on this success with future editions of the course, offering professionals cutting-edge tools and knowledge to lead the energy transition in ports.

Spain’s Ministry of Transport Highlights Escola Europea’s Port Virtual Lab as a Key Tool for Logistics Digitalisation

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Madrid, 4 December 2024 – Eduard Rodés, Director of Escola Europea – Intermodal Transport, and Marta Miquel, Head of the Institution’s Business Development Department, met today in Madrid with Benito Núñez Quintanilla, Secretary General for Air and Maritime Transport at Spain’s Ministry of Transport, Mobility and Urban Agenda. The meeting focused on advancing digitalisation in the port and airport logistics sectors.

During the discussion, Escola Europea presented its simulation tool, the Port Virtual Lab (PVL), which is designed to train logistics professionals through simulated environments that replicate real-world operations. The Secretary General was highly impressed with the initiative, recognising its potential to accelerate digitalisation in the sector and its suitability for inclusion in the Ministry’s Digitalisation Training Voucher programmes.

Having collaborated with Escola Europea in previous roles within the Ministry, Benito Núñez was already familiar with the organisation’s work. This prior knowledge reinforced his positive evaluation of the Port Virtual Lab and its potential for practical application in both the port and airport logistics sectors.

“Digitalisation is one of the logistics sector’s most pressing challenges, and initiatives like the Port Virtual Lab can make a real impact in equipping professionals to tackle the demands of the future,” said Eduard Rodés during the meeting.

This meeting reaffirms Escola Europea’s commitment to innovation and excellence in training, strengthening its position as a key player in the modernisation and digitalisation of the logistics industry.

Escola Europea, ITS Academy “G. Caboto,” and the Port Authority of Rome Sign Seven-Year Agreement

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Strengthening Innovation in Maritime Education with the Port Virtual Lab and New Transport Planning Programme

Civitavecchia, 18th November 2024 — Escola Europea, ITS Academy “G. Caboto,” and the Port Authority of Rome (Autorità di Sistema Portuale del Mar Tirreno Centro Settentrionale) have renewed their collaboration agreement, extending their partnership for another seven years. This extended agreement reaffirms their shared mission to drive excellence in maritime education, port logistics, and environmental sustainability.

Central to this renewed collaboration is the Port Virtual Lab (PVL), an innovative simulation tool that allows students to experience real-world logistics challenges within a dynamic digital setting. PVL immerses students in hands-on learning, where they can navigate complex logistical scenarios, gain practical skills, and develop problem-solving capabilities critical for today’s maritime and logistics sectors. The inclusion of PVL underscores the three institutions’ commitment to advancing maritime education through cutting-edge technologies.

“We are delighted to continue and deepen our partnership with ITS Academy ‘G. Caboto’ and the Port Authority of Rome,” said Eduard Rodés, Director of Escola Europea. “Our aim is to provide high-quality, practical education that prepares young professionals for the demands of a complex logistics landscape. By extending our collaboration, we continue to support critical skills development through innovative training programs.”

Since its inception five years ago, Escola Europea has supported the development of forward-looking training programs at ITS Academy. This year, as part of this ongoing effort, the partnership will also introduce a new Transport and Logistics Planning course. While Escola’s role in this program is still being defined, the course represents a key step in addressing the evolving needs of the maritime and logistics fields.

The renewed agreement aligns with the long-term vision of all three institutions: to equip the next generation of industry professionals with advanced training, promote sustainable practices, and foster innovation across Europe’s port logistics communities.

For more information on this collaboration or the upcoming programs, please contact: Alessia Mastromattei.

Partnership Agreement Signed for the Implementation of PVL.ONE in Casablanca

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Casablanca, 2 October 2024 – A new partnership has been formalised between the Escola Europea – Intermodal Transport and the Institute for Training in Logistics and Transport (IFTL) in Casablanca. This collaboration marks the beginning of the implementation of the PVL.ONE platform, an innovative training tool designed to enhance professional competencies in the field of logistics and transport.

The agreement was signed by Eduard Rodés, Director of the Escola Europea, and Mohamed Karaouane, Director of the IFTL. The signing ceremony was attended by key representatives from both organisations and other industry leaders. Pictured at the event alongside the signees were Yassir Lamnadi from the Escola Europea, Hicham Soufi, Vice President of the Moroccan Freight Forwarding Association (AFFM), Fedwa Driouch, Dr. Sanaa Hassini, Mostapha Benhima from Grimaldi, and Rachid Tahri, President of the Moroccan Freight Forwarders Association.

PVL.ONE is a cutting-edge virtual platform designed to simulate port operations, providing users with real-world scenarios that improve decision-making skills and operational efficiency. The partnership between the Escola and IFTL seeks to strengthen the logistics and transport training infrastructure in Morocco, aligning with the country’s goals of increasing sustainability and competitiveness in the global market.

Through this collaboration, professionals in Morocco will gain access to top-tier training solutions that leverage the latest in technology and innovation, fostering greater expertise in the logistics sector.

For more information, please contact: [email protected].

Participants of the first Training of Trainers going Digital course of PVL in Tunis - July 2024

Port Virtual Lab takes the Training of Trainers course to new heights

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The special edition of the Training of Trainers: Going Digital course of Port Virtual Lab was recently concluded, marking a significant milestone in our ongoing efforts to enhance industry skills and knowledge. The course, held from the 1st to the 4th of July 2024, brought together representatives from leading training centers, providing a platform for in-depth learning and professional development.

Participants of the first Training of Trainers going Digital course of PVL in Tunis - July 2024

During the training, participants engaged with the Port Virtual Lab (PVL) universe and the Click and Cargo platform, gaining a comprehensive understanding of its features and applications. The hands-on sessions enabled attendees to explore the platform’s capabilities in managing port logistics and operations, demonstrating its potential to streamline processes and improve operational efficiency in a simulated environment. It gave them the opportunity to visualise what it would be like to use the tool as an aide in their training centres, and help prepare the students for the real-life operations and challenges of transport operations planning.

A key highlight of the event was the networking opportunities it afforded. Representatives from various training centers and industry professionals exchanged insights, best practices, and innovative ideas, fostering a collaborative environment that is essential for the advancement of the sector. These interactions are expected to lead to stronger partnerships and future collaborations.

The course also featured expert-led discussions and practical exercises designed to equip participants with the skills necessary to implement the PVL platform in their respective organisations. Feedback from attendees was overwhelmingly positive, with many expressing appreciation for the detailed and practical nature of the training.

Looking forward, the Escola Europea is committed to organising more training sessions that will further promote the adoption of innovative tools like the the PVL platform. These future courses will continue to support industry professionals in staying ahead of technological advancements, thereby contributing to the overall growth and modernisation of port logistics.

Check out the video summarising the highlights of the course, and get in touch if you’d like to know more about the platform and it’s capabilities: