A Decade of Impact: ARETÉ Awards honour key figures behind Forma’t al Port

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On the occasion of the 10th anniversary of the Forma’t al Port programme, the Escola Europea – Intermodal Transport, together with the Barcelona Port Community, recognised two individuals whose vision and dedication were instrumental in shaping its success. On 15 May 2025, Mr Joaquim Cabané and Ms Marisa Clavero received the ARETÉ – EXCELLENCE awards in honour of their outstanding contributions to the programme and the wider logistics-port education ecosystem.

Joaquim Cabané: Architect of Collaboration

Mr Joaquim Cabané was honoured for his decisive role in the creation and development of the Training and Employment Working Group under the Governing Board of the Port of Barcelona, as well as for his contributions to the Forma’t al Port programme.

From the very beginning, Mr Cabané provided consistent, rigorous, and generous leadership. As Chair of the Working Group, he brought a global vision shaped by his extensive experience at the helm of Coma i Ribas, a company that spans nearly all professional profiles within the logistics-port sector.

He undertook his responsibilities with a constructive and exemplary spirit. His active engagement included personally visiting training centres to encourage their participation in the programme, thereby strengthening the link between education and industry.

Under his leadership, the Working Group became a true space for collaboration among public institutions, companies, and educational centres. Simultaneously, Forma’t al Port grew into a benchmark initiative, recognised both locally and beyond.

The award was presented by Mr José Alberto Carbonell, President of the Port of Barcelona.

Marisa Clavero: A Legacy of Educational Innovation

Ms Marisa Clavero received the ARETÉ – EXCELLENCE award in recognition of her lifelong dedication to educational excellence and her pioneering role in shaping maritime and intermodal transport training.

Her involvement preceded the launch of Forma’t al Port, as she was instrumental—through her work at eCAT Lluïsa Cura and with the support of its director, Maria Creus—in promoting the participation of higher vocational training centres in European intermodality initiatives, such as the Marco Polo Programme.

Ms Clavero consistently demonstrated an insatiable curiosity and a deep enthusiasm for discovering new methodologies and tools for her students. She approached each new challenge with remarkable generosity, tenacity, and a constructive spirit.

She played a vital role in the development of both Forma’t al Port and the Port Virtual Lab – two milestones that would not have been achieved without her vision and commitment.

As she enters a new chapter in her career, the Escola expressed its deepest appreciation through this award, highlighting her enduring legacy and impact.

The award was presented by Mr Eduard Rodés, Director of the Escola Europea – Intermodal Transport.

About the ARETÉ – EXCELLENCE Award

Since its foundation, the Escola has upheld a symbol of quality to distinguish those individuals and institutions whose work and commitment have supported its educational mission. Inspired by the classical Greek concept of areté—the pursuit of excellence in physical, intellectual, and moral dimensions—the ARETÉ awards were created to formalise this recognition.

The ARETÉ – EXCELLENCE distinction is conferred on training centres, institutions, and their representatives or collaborators who exemplify these values and have contributed decisively to the development of the Escola’s programmes.

What makes artificial intelligence unique in the port logistics sector?

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In this #DidYouKnow blog post, we explore how artificial intelligence adapts to the specific needs of the logistics and port industry, and how it can improve the management of people, operations, and administrative processes in these highly specialized environments.

The Digital Revolution Is Reaching Our Ports

In recent years, ports have evolved from being just points of entry and exit for goods into living labs for technological innovation. Digital transformation is reshaping the rules of the game in transport and logistics—and one of the most powerful and promising developments is the rise of artificial intelligence (AI).

From predictive systems to process automation tools, AI is proving its value in enhancing operational efficiency. But when it comes to the logistics-port environment, AI applications take on very specific characteristics that are worth exploring.

What Makes AI in Logistics and Port Transport So Unique?

Unlike other sectors, logistics and port transport involve:

  • Complex, highly regulated operational environments
  • Constant interaction between multiple actors (authorities, freight forwarders, terminal operators, shipping lines…)
  • Real-time processing of vast amounts of data
  • A critical need for speed, efficiency, and traceability

AI can help address many of these challenges. Whether optimizing routes and fleet management, predicting demand, or automating customs documentation, its applications are growing fast.

But What About People Management?

When we talk about AI in logistics, we tend to think about automating physical processes. But AI is also reshaping how we manage people across the sector.

In an environment where technical profiles are in high demand and staff turnover is high, using tools that support onboarding, motivation, and talent retention can make a substantial difference.

Generative AI, for example, can:

  • Create personalized training content
  • Automate responses to frequently asked employee questions
  • Analyze performance and workplace climate in real time

Escola Europea’s Commitment

At Escola Europea – Intermodal Transport, we believe digitalization is not just a trend—it’s a strategic imperative for the present and future of the port logistics sector.

Our long-standing experience in intermodal training has allowed us to observe how technology is reshaping the operations, management, and culture of logistics organizations across the Mediterranean and beyond.

That’s why, years ago, we launched initiatives like the Port Virtual Lab, a pioneering digital simulator for hands-on training in international trade and port logistics. But we haven’t stopped there.

We’re now integrating generative AI (GAI) content into several of our training tracks:

  • Marketing and sales
  • People and talent management
  • Financial decision-making and automation of administrative processes
  • Planning and optimization of port and logistics operations

Our goal is clear: empower logistics and port professionals to lead digital transformation with an ethical, strategic, and hands-on mindset.

Because digital transformation isn’t just about adopting tools—it’s about rethinking how we manage, learn, and lead.

Conclusion: A Transformation That Begins with People

In a world where technology evolves at breakneck speed, its true value lies in how we apply it. AI alone doesn’t transform organizations—people do.

That’s why, in port logistics, training is essential. Understanding how AI works in our industry helps us ensure a digital future that’s both meaningful and responsible, built around real challenges and real people.

A 2,000-Year Journey: A Roman Amphora Arrives at the Escola Europea’s classroom

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At the Escola Europea – Intermodal Transport, we are always exploring new ways to make education immersive and meaningful. This week, we took a symbolic leap into the past with the addition of a unique historical artifact to our training space: an original Roman amphora recovered from the Illes Formigues I shipwreck site off the coast of Palamós.

Thanks to a collaboration with the Consorci de les Drassanes Reials i Museu Marítim de Barcelona, the amphora has been entrusted to the Escola in a renewable four-year loan. It is now on display in the Aula dels Estels, located in the Drassanes terminal of the Port of Barcelona—one of our main training classrooms.

Intermodality Across Millennia

This ovoid amphora (Haltern 70 type, small/early variant) now forms part of our Forma’t al Port training programme, which covers port terminal operations, intermodal transport, and logistics. By integrating this ancient container into our teaching, we aim to draw a direct line between past and present logistics practices.

Amphorae were once standardised cargo transport vessels, not unlike today’s containers or semi-trailers. Their use in the ancient Mediterranean is a powerful reminder that intermodality has deep historical roots.

Logistics in Service of Heritage

The transfer and installation of the amphora were managed with utmost care by TM2, a company specialising in industrial packaging solutions. Their team designed a custom-built security box, applied specialist protective materials, and arranged safe transport from the Maritime Museum to our facility—ensuring the artifact’s integrity throughout the journey.

This operation highlights how modern logistics can support the preservation and dissemination of cultural heritage.

The “Amphora Operation” is more than a symbolic gesture—it reflects our commitment to educational innovation, sustainability, and the dialogue between ancient wisdom and modern logistics.

A Milestone Event

To mark the arrival of the amphora, an official event was held at the Drassanes terminal with representatives from all participating organisations:

  • Enric García, Director, Museu Marítim de Barcelona
  • Eduard Rodés, Director, Escola Europea
  • Francesc Bonada, Head of Organisation and Sustainability, Port of Barcelona
  • M. Dolors Jurado Jiménez, Head of Collection Management, Museu Marítim
  • Mònica Jiménez, Director, TM2
  • Marta Miquel, BDO, Escola Europea
  • Reyes Durá, Head of Administration, Escola Europea
  • Carmen Sánchez, Sustainability Officer, Port of Barcelona

From Ancient Markings to Modern Maps

Beyond exhibition purposes, this initiative opens new avenues for education and research. The Escola will explore ancient systems of identification and sealing used on amphorae—historical equivalents to modern tracking codes and security seals.

In parallel, our team will investigate ancient amphora production sites near Barcelona, developing maps and infographics that visualise their commercial networks and manufacturing footprint in antiquity.

#DidYouKnow: AI is quietly changing how we do performance reviews

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In today’s fast-paced professional environments, especially in the logistics and transport sectors, the role of Human Resources is becoming more strategic than ever. New technologies, such as artificial intelligence, are opening up possibilities to improve how we lead teams, detect talent, and support individual growth — but without losing the human touch.

At the Escola Europea, we’re always reflecting on how these tools intersect with real operational challenges. Here’s one area where AI is making quiet, but meaningful, change: performance reviews.

From checklist to conversation: performance reviews in transformation

Performance evaluations have long been seen as a necessary (and often dreaded) process. Managers feel pressure to be fair and constructive. Employees hope to be seen and valued. Striking the right balance is difficult — especially in sectors like logistics, where time is scarce and team structures are complex.

This is where AI comes in.

Across industries, HR professionals are experimenting with tools that aggregate feedback, track performance data, and highlight patterns. These systems don’t replace managers — they support them. They help identify disengagement risks earlier, uncover strengths that might go unnoticed, and provide useful context during evaluation cycles.

The value is in the combination: AI + empathy

However, data doesn’t tell the full story.

AI doesn’t know if someone took on more responsibilities during a team shortage. It can’t sense if someone is navigating personal challenges or stepping up quietly in ways that don’t appear in a dashboard.

That’s where human managers come in — with empathy, intuition, and the ability to contextualise performance in a broader narrative.

At its best, AI enables us to have better conversations, make fairer decisions, and spend more time on what matters most: guiding people toward growth.

What does this mean for the logistics sector?

In logistics and port environments — where work is operational, dynamic, and increasingly complex — HR teams are often stretched. AI can be an ally here, providing clarity in environments full of moving parts.

When used ethically and responsibly, it can improve feedback cycles, strengthen team culture, and support professional development across all levels of the organisation.

Want to explore this further?

At the Escola Europea, we’re diving into these themes in our upcoming course:

Aplicación de la IA en la Gestión de Personas | 30 April 2025 | Port of Barcelona

A practical half-day training designed for HR professionals and business leaders navigating digital transformation in port-logistics environments.

 

We used AI to help draft this article — and a human to shape its tone.

#DidYouKnow: Why Paper-Based Processes Are Becoming Obsolete in Logistics

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For decades, logistics and global trade have relied on paper-based documentation to facilitate transactions, track shipments, and ensure compliance. Bills of lading, customs declarations, and consignment notes have traditionally been printed, signed, and manually processed at various checkpoints along the supply chain. However, in an era of digital transformation, paper-based processes are proving to be inefficient, error-prone, and unsustainable.

The shift toward electronic documentation (e-documentation) is not just a technological upgrade—it is a necessity for businesses looking to remain competitive in a fast-evolving global trade environment.

The Case for Digital Documentation

According to the World Economic Forum, the adoption of e-documentation can:

  • Cut customs clearance times by 50%, reducing delays at ports and borders.
  • Reduce errors by 80%, minimizing costly mistakes in manual data entry and verification.

These figures highlight the urgency for companies to transition away from traditional documentation methods and embrace digital solutions that improve operational efficiency.

The Role of E-Bill of Lading & E-CMR

Among the most significant advancements in digital trade documentation are the electronic Bill of Lading (e-BL) and electronic Consignment Note (e-CMR). These digital alternatives to paper-based shipping documents offer numerous benefits:

  • Faster Processing: Digital documents can be transmitted instantly across stakeholders, eliminating waiting times for physical paperwork.
  • Enhanced Accuracy: Automated data entry and validation reduce the risk of errors caused by manual processing.
  • Greater Security: Digital documents are encrypted and tracked, reducing the risk of fraud or loss.
  • Regulatory Compliance: More governments and trade organizations are recognizing and supporting e-documentation as part of international trade agreements.
  • Sustainability: A reduction in paper use contributes to environmental sustainability goals, aligning logistics practices with corporate social responsibility initiatives.

Integration and the Future of Trade Documentation

Transitioning to digital documentation is no longer just a competitive advantage—it is becoming an industry standard. Governments and trade organizations are increasingly pushing for the adoption of paperless trade solutions, including blockchain-based documentation systems that provide immutable records of transactions.

Despite these advantages, many companies still hesitate to fully transition due to concerns about regulatory acceptance, technological infrastructure, and integration with existing systems. However, those that fail to modernize risk falling behind as industry leaders push forward with digital transformation initiatives.

Conclusion

The logistics industry is at a turning point where traditional paper-based documentation is rapidly becoming obsolete. The efficiency, accuracy, and security of e-documentation provide undeniable benefits for businesses navigating today’s complex trade environment. With customs clearance times reduced by half and errors cut by 80%, the shift toward digital is no longer just an option—it is an imperative.

As technology continues to evolve, logistics professionals must stay ahead of the curve, embracing e-Bill of Lading, e-CMR, and other digital solutions that will define the future of global trade. The question is no longer if companies will adopt digital documentation, but how quickly they can do so to remain competitive in a rapidly modernizing industry.

Sources

NOTE: this article was written with the help of AI

Escola Europea and The Propeller Club Barcelona Renew Partnership for Maritime Training

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A decade of collaboration to strengthen industry-education links and prepare future logistics professionals

The Escola Europea and The Propeller Club of Barcelona have renewed their long-standing partnership to continue supporting maritime and logistics training through the “Vine al Port” programme. This marks ten years of collaboration since the launch of Forma’t al Port, a key initiative that has helped bridge the gap between education and industry in the Port of Barcelona.

The renewed agreement, signed by Eduard Rodés, Director of Escola Europea, and Gonzalo Sanchis, President of The Propeller Club Barcelona, reinforces the shared commitment to fostering talent, enhancing industry knowledge, and promoting professional development within the logistics and port sectors.

Key Highlights of the Renewal

The Propeller Club will continue to support “Vine al Port” and its core initiatives, including:

  • Forma’t al Port – Practical training workshops for logistics and maritime students.
  • Aprenem Junts – Industry internships for teachers to gain hands-on experience.
  • Talent Programme – Connecting students with career opportunities in the sector.
  • Benvingut al Port – Induction sessions for new professionals joining the port community.

Additionally, The Propeller Club will contribute €2,000 annually in student scholarships over the next three years to facilitate participation in these training programmes.

A Continued Commitment to Industry-Education Collaboration

Since its inception, Forma’t al Port has provided thousands of students with first-hand insights into port operations, intermodal transport, and logistics management, helping to shape the next generation of maritime professionals.

“This renewal reaffirms our joint mission to equip young professionals with the skills and knowledge needed to thrive in the logistics and maritime sectors,” said Eduard Rodés, Director of Escola Europea. “Over the past decade, The Propeller Club has been a key partner in making this possible, and we are excited to continue working together to strengthen industry-education links.”

With this agreement, Escola Europea and The Propeller Club Barcelona reinforce their role in developing talent and supporting the future of the port and logistics industries.

Stay tuned for upcoming activities and opportunities under the “Vine al Port” programme!

Port Virtual Lab (PVL) recognized by the European Commission as a key simulation-based training programme

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Port Virtual Lab recognized by the European Commission as a key simulation-based training program for developing competencies in the blue economy

 

Port Virtual Lab (PVL) has been highlighted as a best practice in blue skills training in the Study to Support and Design Skills Development in the Blue Economy, commissioned by the European Commission’s Directorate-General for Maritime Affairs and Fisheries (DG MARE) and CINEA. The study identifies PVL as an innovative, technology–driven, and practical learning tool crucial for developing competencies in the blue economy.

Currently in its pilot phase, PVL is refining and expanding its training capabilities through hands-on collaboration with academic institutions and industry partners. Developed by Escola Europea – Intermodal Transport, the platform provides an advanced digital learning environment where participants can simulate and solve complex logistics challenges. This methodology fosters an immersive approach to learning, bridging the gap between theoretical knowledge and real-world application.

The study underscores the increasing importance of simulation-based training in enhancing blue skills development. These innovative approaches create realistic, interactive scenarios that replicate actual industry conditions, improving decision-making and problem-solving abilities. Furthermore, gamification, blended learning, and e-learning platforms were identified as crucial elements in modern training programs. PVL integrates these methods by offering modular and flexible learning experiences, accommodating the needs of students, professionals, and industry stakeholders alike.

By combining simulation-based training with strong academia-industry collaboration, Port Virtual Lab plays a pivotal role in shaping the next generation of maritime and logistics professionals. As PVL progresses through its pilot phase, participating institutions have the unique opportunity to be early adopters, helping shape the platform’s development while benefiting from an exclusive introductory experience.

Escola Europea Expands Mediterranean Training and Digital Innovation at MARLOG-14

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The Escola Europea – Intermodal Transport played an active role in MARLOG-14, the International Maritime and Logistics Conference held in Alexandria, Egypt, bringing its expertise in digital innovation, virtual learning and intermodal logistics training to the global stage.

Representing the Escola, Director Eduard Rodés engaged in insightful discussions with key industry figures and policymakers, including a meeting with the President of the Arab Academy for Science, Technology, and Maritime Transport (AASTMT). Their discussions explored future collaborations in maritime education and training, reinforcing the shared mission of advancing logistics knowledge and fostering innovation within the sector.

A key moment of the conference was the presentation of Port Virtual Lab (PVL), the Escola’s groundbreaking digital learning platform designed to enhance training for logistics and maritime professionals. For the first time, PVL’s exclusive training catalogue was piloted, allowing conference attendees to explore the methodology and vision behind the immersive learning platform.

During the event, the Escola also strengthened its ties with the Port Training Institute (PTI) through meetings with Alaa Morsy, fostering discussions on expanding collaboration between PTI and PVL. This growing partnership aims to integrate innovative training methodologies and digital learning solutions into PTI’s educational framework, reinforcing a shared vision for the future of maritime and logistics training in the region. During the meeting, PTI also signed on to become an ambassador of the Port Virtual Lab platform – committing to promoting and representing the platform in the Middle East.

“Port Virtual Lab is more than just a simulator—it is a tool that bridges the gap between theory and practice, allowing students and professionals to engage with real-world logistics scenarios in a controlled environment,” said Eduard Rodés, Director of the Escola Europea. “By showcasing PVL at MARLOG-14, we are demonstrating its potential to transform how logistics education is delivered, making it more accessible, flexible, and practical for professionals worldwide.”

Beyond PVL, the Escola’s commitment to innovation was further emphasized through the Port Logistics International Knowledge Academy (PLIKA). As part of the conference’s parallel events, PLIKA, under the presidency of Eduard Rodés, organized a highly successful Hackathon, bringing together students and professionals to tackle real-world logistics challenges. This hands-on initiative highlighted the role of collaborative problem-solving in shaping the future of port and transport operations.

Additionally, the MEDports Promotion Committee convened during MARLOG-14, bringing together representatives from Mediterranean ports to discuss strategies for promoting sustainable maritime development and training initiatives. As an active member of MEDports, the Escola continues to support regional cooperation and capacity-building efforts that enhance the competitiveness and digitalization of Mediterranean port operations.

With its participation in MARLOG-14, the Escola Europea reaffirmed its position as a leader in intermodal logistics training, digital education, and industry and digital innovation. The connections and insights gained during the conference will further strengthen the Escola’s role in driving sustainable and technology-driven advancements in port logistics and supply chain management.

Escola awards the Areté Excellence distinction to Antonio Pedevilla of Grandi Navi Veloci

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In an emotional ceremony held at the headquarters of the Port Authority of Barcelona, Antonio Pedevilla, a member of the Escola Europea’s executive board for 18 years and a key figure in the maritime sector, received the Areté Excellence distinction. This award recognises the dedication, commitment, and efforts of individuals who have contributed to the growth and development of the Escola Europea.

The award was presented by José Alberto Carbonell, president of the Port of Barcelona and the Escola Europea, in the presence of Eduard Rodés, director of the Escola; Matteo de Candia, director of GNV Spain and successor to Antonio Pedevilla on the executive board; Simone Del Vecchio, also from GNV; and Marta Miquel from the Escola Europea.

In addition to being one of the driving forces behind the Escola’s first training courses, Antonio Pedevilla stood out as a professor and ambassador of the organisation, working closely with Grandi Navi Veloci under the presidencies of Aldo Grimaldi, Roberto Martinoli, and Matteo Catani. His work was essential in facilitating the delivery of courses onboard GNV vessels, making him a key figure in the Escola’s internationalisation efforts in Tunisia, Algeria, and Morocco, and contributing to the success of its training programmes.

During the ceremony, Eduard Rodés stated: “With our gratitude, recognition, and friendship, we hope Antonio receives this distinction with the same affection with which we present it today. His legacy will continue to inspire those of us who are part of this great family.”

The event also marked the beginning of a new chapter with the appointment of Matteo de Candia to the Escola Europea’s executive board, further strengthening Grandi Navi Veloci’s commitment to education in the port logistics sector.

It is worth noting that previous recipients of this prestigious award include Joaquim Coello (founding president), Aldo Grimaldi (president of GNV – in memoriam), Luigi Ranauro (founding board member representing Grimaldi), Sixte Cambra (president of the Port of Barcelona), and José Anselmo Laranjeira (DG-MOVE of the European Union).

With this distinction, the Escola Europea reaffirms its mission to recognise and honour individuals who, through their dedication, drive excellence and sustainability in logistics and intermodal transport.

Butransa renews its agreement with the Escola Europea for the Forma’t al Port programme

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Butransa, a leading company in the transport and logistics sector, has renewed its collaboration agreement with the Escola Europea to continue funding the Forma’t al Port programme. This partnership, originally signed in 2018, reaffirms Butransa’s commitment to training and developing future professionals in transport, logistics, and international trade, while also allowing the company to identify and attract top talent.

The Forma’t al Port programme, promoted by the Training and Employment Working Group of the Executive Council and led by the Escola Europea, aims to provide students with the necessary tools and knowledge to understand and navigate the reality of the port logistics sector. Since its creation in 2015, ten years ago, the programme has contributed to the training of hundreds of young professionals, establishing itself as a key initiative in supporting emerging talent in the sector.

This year, the Escola Europea is introducing an innovative improvement to the selection and evaluation process: students starting their internships in 2025 will receive a Predictive Index report, a tool that generates a detailed behavioural profile of candidates. This will allow sponsoring companies, such as Butransa, to access both the CVs of interns and their behavioural profiles, helping to identify the most suitable candidates for internships and potential employment, anticipating the evolving needs of the job market.

With this renewed agreement, Butransa strengthens its commitment to the development of both local and international talent, consolidating its position as a company dedicated to training and preparing the next generation of transport and logistics professionals.

About Butransa
Butransa is a leading company in the transport and logistics sector, with a long track record of innovation and excellence. It offers tailored solutions and efficient supply chain management.